33 Use Cases Here, Infinite Possible

Here are 33 ideas to inspire, convert and engage your visitors. You can use any message type to deliver these ideas.
Think what will work best for your audience and try it!

  • Display a Special Offer

    time limited discount, benefit of ordering now, or a great bundle

  • Give Something Away

    a free download, a report or a coupon, a simple “click-and-get-it-instantly” freebie

  • Increase Credibility

    share your phone number or support page link for quick access

  • Promote

    your next event / workshop / speaking engagement / tour / book reading session / webinar…

  • Advertise

    an affiliate product, an upcoming JV launch, your eBook…

  • Help People Decide

    offer an irresistible deal after someone spent a minute on your sales page

  • Provide a Recommendation

    if you liked this, you may also like that

  • Upsell or Downsell

    and boost your sales

  • Welcome Your Visitors

    provide a summary of what your site is about, and what they can expect

  • Show a Teaser

    about an upcoming movie / product / guide

  • Raise Awareness and Funds

    for a nonprofit cause you are committed to

  • Create a Reason

    tell people why they should care about your site / product / service – add a video for personal touch

  • Spark Interest

    show a countdown timer – how long till the next big thing?

  • Share an Important Milestone!

    got a million dollar in sales? or customers?

  • Share a Success Story

    or testimonial or pleasant comment – preferably with a photo

  • Show Progress

    … count of tickets booked / progress so far

  • Trigger Reciprocity

    did you just give them something useful? Show a message and ask them to join your list / subscribe…

  • Announce

    a contest – or its winners

  • Invite to Your Newsletter

    tell them the benefits of joining, assure you respect their privacy, then invite to subscribe

  • Ask For Feedback

    take them to a survey page

  • Amuse Them

    link to a funny / valuable article your visitors may like from another site

  • Share a News

    publish a major organization update (did you just get acquired?), did you just found a new moon for earth?

  • Wish Seasons’ Greetings

    or share your take on a recent political / cultural news item

  • Take a Yes / No Poll

    yes links to one URL, no links to another

  • Scare Your Visitors (at your own risk)

    throw a scary image / video at them after a 10 second delay (and don’t tell them we told you to do it!)

  • Gain Fans and Followers

    direct people to your social media campaign / contest

  • Post an Update

    dealing with an emergency? running short of stock? show a status update so people know what’s going on

  • Embed Social Sharing

    links to spread your content and get likes

  • Prompt Subscriptions

    invite people to subscribe to your RSS content feed / YouTube video stream / iTunes podcast

  • Link to a New Blog Post

    you’ve written that your audience may like – or link to your most popular content

  • Give Them a Tip

    it could be about one of your products or a tip about your industry

  • Show Your Recent Tweets / Facebook Updates / Blog Posts

    use a short code if needed

  • Provide Quick Start Guide

    for a specific user role on specific page – for example, for Customers on My Account page