Among many techniques that promise to market your service, CTAs might feel like just another tip in the book.
Despite being just another trick, CTAs can be a game changer for businesses reaching out to their audiences via email.
Strategic CTAs help increase sales and purchases by prompting the readers. Email CTAs usually appear in the form of an eye-catching link or button. These strategic CTAs help direct visitors to an entirely new webpage to complete the intended action.
To tap into the benefits of CTAs, you must be aware of the process and how to do it just right. This is done by learning how to add CTAs to emails and the power they hold.
Benefits of adding CTAs in emails
Ever sent an email that gave you nothing in return?
Wondering what the reason is?
Maybe you need to implement these CTAs so strategically that it guarantees a change in results.
Targeting your audience with vague CTAs can simply leave them in the dark, not knowing what to do next!
Start utilizing strategic CTAs like “Buy Now”, “Learn More” and “Sign Up” and watch your inbox buzz with clicks, sign-ups and sweet conversions.
Let’s go beyond scratching the surface and learn how to tap into the power of CTAs.
Master the art of the strategic email CTA
If you are aiming for higher click rates, you must consider adding CTAs in the form of buttons. Imagine your emails as a treasure map. Now, think, how fun it would be if every treasure spot were marked with a big red X.
How easy would it be to find the riches? This is how strategic CTAs help your visitors discover the exciting and amazing treasure of features you have to offer.
Here’s another analogy – Imagine your email to be a stage and your visitors are the audience. Now adding CTAs is like adding the spotlight that must shine brighter than all. Try to think of dazzling colors and shades to add to your CTA button.
Imagine a crimson button cutting through the email’s calm like a samurai through bamboo, demanding attention, beckoning action.
This makes strategically implementing a CTA much more important as it has the potential to bring in conversions.
Strategic placement
It can be done by leading your readers towards the CTA.
An advanced take on this is using imagery or visual elements that catch attention.
To get inspiration on how to place your CTAs perfectly, you can read about how Icegram has added the Welcome Mat and Yes-No CTA.
Visibility
Is your CTA easily visible to your audience or do you need to borrow Sherlock Holmes’ magnifying lens to find it?
Hence, CTAs must not be too small or hard to find that it gets overlooked. This is where placement, contrast and design play a crucial role. You can also use motion, animation, floating CTAs and mobile optimization.
CTAs that trigger FOMO
The fear of missing out on great deals is one of the most successful psychological marketing tricks.
And that should be your exact thought process while adding CTAs. Limited quantities, ticking timers, countdowns and exclusive access – these are cherries on top of your action-packed call to action. Using phrases like Flash sale ends tonight! or Last chance for early bird pricing! turns passive readers into customers who are ready to convert.
A hint of personalization
Strategic CTAs use just the right amount of personalization. “Claim my freebie”, “Sign me up,” and “Grab my discount” put the reader in the driver’s seat and persuade them to take immediate action
You can also use names, past interactions, and behavior triggers to make your audience feel more valued and heard.
Thorough testing
Testing your email elements brings you a step closer to success.
Simply making guesses for vital email elements might not help, rather finding the one that works for you might. A good idea would be A/B testing your strategic CTAs before adding them to your emails.
Keep it simple
Complicated CTAs would not be able to attract as many conversions as a clear CTA would. Any kind of fancy jargon or cryptic wording would drive your audience away. Instead of complicating it, rather direct the audience towards the action that you want them to take. Did you know that “Shop Now” is the most popular CTA of all time? This proves that simplicity rules.
Highlight the CTA
Don’t be the brand that confuses their audience with their CTAs. Direct your audience with clear steps and actions. This could be done through highlighting texts, using action-oriented words, and using elements that make your CTA stand out.
Strong CTA examples that work
Here are a few examples of strategic CTAs that persuade audiences to purchase
- Order now
- Shop now and get an exciting discount of 50%
- Earn a free gift card
- Get 30% off on your first purchase
- Save 10%
- Shop from our bestsellers
- Check out our latest collection
- Shop trendy styles
- Shop at our outlets this festive season and get discounts of up to 40% and assured gifts
- Enjoy customized recommendations
CTA examples to get customer feedback
- Share your experience – Click here to leave a quick review!
- Tell us what you think! Take our 2-minute survey
- Help us improve – Fill out our feedback form using customer feedback tools
- Your opinion matters! Let us know how we can do better
- Make a difference – Rate your recent purchase
- Be the voice of change! Share your experience and make a difference
- Let’s build something together! Your feedback is the blueprint
- From good to great – Your opinion helps us level up
- It’s feedback time! Join the conversation and let’s hear from you
Hope these examples will guide you in your mission of adding CTAs to your email marketing strategies.
Need further assistance? Check out how Icegram Express can turn your emails into a conversion machine.
Conclusion
Perfect CTAs can bridge the gap between hearing crickets and your inbox ringing with action. Weave captivating copy that draws your reader’s attention, and then let the power of clear and, actionable verbs unravel.
Speak your brand’s language, add an angle of urgency with powerful verbs, and guide your readers to the promised land of clicking, buying, and subscribing. Master this art of strategic CTA alchemy and watch your emails transform from dusty maps to gold-generating pipelines.
FAQ
How many CTAs should I include in one email?
For best results, it’s recommended to have one primary CTA per email to avoid overwhelming the recipient. Secondary CTAs can be included if needed, but make sure they complement the primary action and don’t distract from it.
What’s the difference between a hard CTA and a soft CTA?
A hard CTA directly urges recipients to take immediate action (e.g., “Buy Now” or “Sign Up Today”), while a soft CTA gently nudges them toward engagement without immediate pressure (e.g., “Learn More” or “Discover Our Products”). Both can be effective depending on the email’s goal and the audience’s readiness to act.
How do I ensure my CTAs work well on mobile devices?
- Make sure the CTA button is large enough to be easily tapped.
- Place CTAs in locations where they’re easily accessible without excessive scrolling.
- Test on various mobile devices to ensure readability and responsiveness.