“Icegram Express feels like a plugin that truly cares about its users, and that’s rare these days.” – Cemal
Quick story!
Cemal Ekin, a seasoned photographer, had a website bursting with stunning photos and decades of experience. But, like a great photo stuck in a dusty album, his site wasn’t getting the attention it deserved.
He realized, “Each picture tells a story, but without an audience, the story is incomplete.”
Determined to fix that, Cemal found a way to make sure his readers never missed a beat. Now, his photos are reaching the eyes they were meant for—turning visitors into loyal fans, one click at a time!
Meet Cemal Ekin
Cemal Ekin, the mastermind behind Kept Light Photography, is no stranger to the world of photography. But long before he was capturing moments through his lens, he was also shaping minds in the classroom.
As a Professor Emeritus of Marketing, Cemal spent over four decades teaching a variety of marketing courses, including one of the first-ever courses on Marketing on the Internet in 1995 — back when few others dared to explore this digital frontier.
For years, Cemal’s photography and marketing expertise have converged on his website, where he not only showcases his work but also discusses photographic techniques, tools, and creative processes. From designing his site to curating his content, Cemal’s hands-on approach is a testament to his passion.
While searching for a solution to keep his readers engaged, Cemal came across Icegram Express —and that’s when things began to change.
Active on LinkedIn, Cemal continues to connect with like-minded professionals, sharing insights from his decades of experience in both photography and marketing.
“My website had everything, except enough eyes on it. I needed a way to keep my audience engaged and bring them back for more – Cemal.”
What Struggles Did Cemal Face Before Using Icegram Express?
Before Icegram Express, Cemal relied on another email plugin to notify his readers about new blog posts. However, he began to experience significant setbacks:
- Lack of Updates: The previous plugin became outdated and unresponsive to security issues.
- Ignored User Queries: Even critical concerns like security warnings were left unaddressed, putting his website and subscribers at risk.
- Inefficient Communication: His audience wasn’t always kept in the loop about new content.
“I had to make a switch when the previous plugin stopped responding to security warnings. It felt careless, and I couldn’t let that slide,” Cemal explains.
The Challenge: Transforming Visitors into Clients
Cemal had built a beautiful portfolio on his website, but that alone wasn’t enough to drive conversions. He knew email marketing could be the answer but needed a tool that was easy to use and powerful at the same time.
Why Did Cemal Pick Icegram Express?
Cemal explored several alternatives before landing on Icegram Express. What caught his attention was the plugin’s simplicity and focus on helping users like him to stay connected with their audience.
How Did Icegram Express Help Cemal?
After activating Icegram Express, Cemal was able to shift his focus to what mattered most—his audience. Here’s how the plugin helped solve his problems:
“My audience knows the moment I publish something new, which is crucial for staying relevant in their inbox. I wanted my emails to feel like a conversation, not a sales pitch. Icegram Express helped me do exactly that.”
- Automation for Consistent Engagement: With Icegram Express, Cemal set up automated sequences to nurture his leads. Visitors who signed up for his newsletter received welcome emails, followed by tailored messages highlighting his latest photoshoots, tips on posing, and more.
- Targeted Campaigns with a Personal Touch: Cemal started using personalized, relevant campaigns that catered to his audience’s needs and interests. For instance, he created a ‘Behind-the-Scenes’ email series, giving his audience a sneak peek into his shoots.
- Responsive Support: Cemal emphasizes the value of Icegram’s support team. From answering his questions to providing clarity, the support was a game changer. This ensured that he could fully utilize the plugin’s potential.
- Seamless Subscriber Experience: The plugin allowed him to maintain a smooth, consistent communication flow with his audience, ensuring they stayed engaged with his latest work.
- Attractive Call-to-Actions: Each email was designed with clear, compelling CTAs, driving traffic back to his website and portfolio. And it worked.
Overall, he is glad to have made the switch that led him to reach out to an endless audience in one go.
Further Suggestions/Recommendations
The process was incredibly efficient for Cemal – as his workflow became streamlined, saving hours of time.
Cemal acknowledges that Icegram Express is evolving and believes that the plugin has great potential to cater to a wider range of users as it continues to mature. He appreciates the team’s effort to provide consistent updates and support.
He’s also considering ways to use Icegram Express beyond just notifications in the future, potentially expanding into more personalized campaigns.
“There’s potential here, and as Icegram matures, I’m excited to see how it evolves and adapts to more user needs,” Cemal.
P.S. Cemal is excited about the future possibilities with Icegram Express and how it will continue to help him.
Here’s what Cemal says…
“I have been searching for a replacement for the plugin I have been using for a long time. After about four or five different plugins, I tried Icegram Express and it offered everything I needed.”
Cemal Ekin
Kept Light, Owner & Photographer