Flash sale emails easily grab our attention!
Why?
That’s because who wouldn’t want their favorite products at a discount?
While it boosts revenue and engagement for brands, it offers an excellent deal that the audiences can’t walk away from.
Isn’t it a win-win for both sides?
Though it might seem like an easy breeze, it requires careful precision and thoughtful implementation.
Here’s a little word about what flash sale emails are!
Put in simple terms, a flash sale is a marketing strategy in which products are sold at significantly lower prices for a brief period.
Ideally, a flash sale might only last for 48 hours, while they could also be as brief as a day.
How many flash sale emails should you send?
With the current rise in digital services, cutting through the noise has become even more difficult than ever.
This is a problem that often seasoned marketers could even suffer from.
However, an appropriate number of flash sale emails can help brands with a balanced-out approach. Here are a few things to keep in mind while crafting flash sale email campaigns:
- The frequency of a flash sale email must be strategic and must be limited to maintain a sense of urgency and the value of the offer.
- A reasonable frequency must be every few months such as monthly or quarterly.
- You can send flash sale announcement emails a few days in advance.
- Ideally, the peak open times for these emails are often mid-week in the afternoon, however, the timings can also differ based on other varied factors.
- A/B tests are yet another surefire way to find solid ground for your flash emails.
- Frequent flash sales can harm your brand image and reputation. This might lead the customers to question why the products were so expensive before the sale and also question their credibility. Hence, ensuring the right balance is crucial.
How to segment your flash sale email list for better conversion?
I’ve said it multiple times, and I’ll say it again!
Segmenting your email for specific audience segments is integral for the success of any email campaign.
Despite having an exciting offer at hand, sending it to an audience segment that could possibly be busy with their commitments, can take your campaign off-track.
Likewise, if a customer has already purchased from your brand recently, they might see the flash discount offer which can push them to cancel the current purchase and buy at the currently offered lower price.
This can lead them to ask for a refund.
In a nutshell, it can disturb the customer success team as well as the audience. Hence, a good rule of thumb would be to exclude people who have purchased within 7 days of receiving the flash sale email.
Here are a few customer segments that you can send flash sale emails to:
- SMS subscribers
- VIP customers
- Engaged subscribers who haven’t bought anything yet.
Excellent flash sale emails from brands
Take a look at a few excellent templates that you can learn from:
Oradina
Most flash sales are introduced to the audience surprisingly during weekdays. However, some brands prefer launching their products on national holidays. This could be because the audience might have the day off and can possibly be in a mood to shop.
As a rule of thumb, you can pick holidays that are relevant to your brand. These holiday emails can certainly work wonders.
That is exactly what Oradina has done here in their flash sale email.
If you look closer, you can notice a few golden nuggets that the brand has integrated into their flash sale email. Despite the sale being sitewide, the email only talks about a select few pieces. Additionally, there are photo cards of the jewelry being worn, showing how it looks when worn.
Liz Earle
This flash email is all about offering a limited-time offer to the audience.
The subject line says that it has 20% off until 10 at night, which is enough to get the message across swiftly and to grab attention immediately.
Besides the urgency, other highlights include their brand story, offering cruelty-free products, five-star ratings and expert advice.
Puma
The email grabs attention and creates urgency and shows that the deal ends soon. Hence, this will be like a push for people who wish to make a purchase but haven’t made a decision yet.
The star element in their emails further highlights the sale percentage for the audience.
The pro code is also an effective marketing strategy that drives customers to shop more. There are also respective CTAs for various categories of products on sale, which makes it convenient for the customers to shop.
ButcherBox
Butcherbox presents a perfect example of A/B testing its flash sale emails. The brand sends at least five variations of its flash sale emails.
As per the above example, you can see different examples of images, CTA, headers and copies.
Working with so many variations gives the brands countless data to analyze as the metrics flow in.
Beats Music
A great thing about this email is its subject line. While being relevant to the content of the email, it also gives them an idea about what to expect. It quickly mentions the discount rate, while also showcasing that it has limited products to select.
Moreover, the email reinforces the promise made in the subject line, which highlights the 40% discount prominently at the top. Being appealing, it showcases high-quality product images at the top.
Furthermore, it has details about the available delivery and pickup options to let the customers know when to expect the delivery.
Wix
The subject line highlights the discount upfront to spark interest and encourage people to open the email.
With a clean and professional layout, the email is balanced just right with texts and visuals which makes the content easy to scan.
This makes the message clear and direct which reinforces Wix’s benefits as it is offering all these features at a discounted rate.
But wait a minute!
While talking about introducing flash sales to your audience, a lot goes into ensuring that you hit your sales target.
Icegram Express ensures that your WooCommerce or WordPress site attracts your desired sales.
Conclusion
Flash sales are an excellent strategy to boost revenue and stock clearance. It also depends on the promotional strategy.
Implementing the right strategy will help warm-up and re-engage your audience right before launching a new marketing product or a campaign.
Here are a few things to consider before you kickstart a flash sale email campaign:
- When putting all your products on sale, ensure focusing on the best sellers.
- When running the sale for a single product, you can use visuals to emphasize the feature.
- If a specific category is on sale you can use GIFs, links, or product cards to increase the click-through rates.
Scrolling texts and countdown timers can also work wonders to enhance the look and feel of the flash sale email campaign.
Need a helping hand with your flash sale email campaigns and watch them rise to different levels?
FAQ
Why are flash sale email campaigns effective?
Flash sale email campaigns leverage scarcity and urgency to encourage immediate action, boosting sales within a short period. They also create excitement and engage your audience.
How do I choose the right timing for a flash sale?
Analyze customer behavior, sales data, and industry trends to determine the optimal timing. Consider weekends, holidays, or peak shopping seasons for better engagement.
What elements should a flash sale email include?
- A compelling subject line to grab attention.
- A clear and concise message highlighting the offer.
- Eye-catching visuals or product images.
- A strong call-to-action (CTA) button.
- Details about the time frame of the sale.
- Terms and conditions, if applicable.
Can I run a flash sale campaign without a large email list?
Yes, even a small, engaged email list can generate sales. Focus on delivering value and relevance to your audience, regardless of its size.
How often should I run flash sale email campaigns?
Limit flash sale campaigns to avoid overuse, which can lead to subscriber fatigue. Plan them strategically during key sales periods or when clearing inventory.