Imagine what happens when the creative juices stop flowing.
Juggling multiple balls when creating a perfect email campaign can be a task. However, with the advent of AI, it isn’t as difficult as it looks.
Don’t worry, I am not talking about the possibility of AI taking away your job, but rather transforming it!
There is a lot that AI can do for you – ideation, planning, copywriting, designing, optimization, tracking and a lot more!
How does AI work?
AI can be a great brainstorming partner and a qualified expert that you can consult when working.
AI tools such as ChatGPT have been an advanced language model that uses the machine learning algorithm and NLP (Natural Language Processing). These aspects help the tool understand the context of the query and generate human-like content.
ChatGPT is a product of OpenAI, it is an AI language model that understands instructions, generates responses and creates high-quality written content.
How does AI help in crafting the perfect email campaign?
Feeding a relevant brief
Before kickstarting your search query, feed the AI tool with relevant brief or pre-training data. This brief should inform the AI tool about the type of email campaign you want to create.
Thanks to the pre-training of the AI tool, it can learn the patterns and nuances of a human language. Further, this knowledge is used to a new text that is similar to the way a human would write.
However, you must be highly specific with your prompts. Ensure that the prompts aren’t contradictory or are going in multiple directions.
For example, if you are working on the content strategy, feed the relevant briefs such as the campaign objective, target audience and key performance indicators (KPI), to give it a better idea.
Further, you can describe your offering, your target audience and the results you are seeking. If you are working on copies, you can ask AI to create copies based on the PAS and AIDA framework.
Such specific prompts will guide AI to align the results with the goal you envision. To ensure that the briefs are well understood, you can ask follow-up questions to evaluate that the tool is on the same page as you.
Creating an outline and the email body
A blinking cursor, an empty doc and no ideas to write about!
The feeling is mutual!
Finding the right sequence, structure and flow can be a challenge.
But, what if I say that AI can help you with that too?
AI tools can assist you with ideas for outlines as well as the entire email sequence. To break it down it helps with interesting and engaging introductions, an information-rich email body and a compelling call-to-action.
It can also help with various content ideas, email strategies and the placement of other elements.
Although you can polish and refine these contents before hitting send, you can still use these ideas as a strong foundation.
Proofreading and gauging the tone
Remember the feeling when you sent an email with typos to your audience?
It’s obvious to sit back and ponder over the disaster. After all, what can you do?
While it’s no good crying over spilled milk, you can still shield yourself from the errors that might happen.
Your tone could be any – professional, casual, or funny. AI tools can help you to align your preferred tonality to your content.
AI can generate multiple tones for your emails, content and copies while clarifying sentences and removing errors. This helps you assess which one works and sounds best for your campaigns. It can also read your email and gauge its tone, which ensures that your email doesn’t sound wrong to your audience. This can be significantly helpful to non-native speakers who want another opinion on their work.
Ask it to write the emails all at once
Writing emails requires you to be intellectually and creatively proactive.
But what would you do when you run out of ideas?
As per Hubspot, 28% of marketers use generative AI to create emails.
AI can help you with that too! You can experiment with longer or shorter email versions and test which one works. You can add more details and make the shorter one more concise.
These prompts can help you plan drip campaigns, re-engage content, repurpose content, write and create the structure of sequence emails and a lot more.
You can also use AI to summarize email copies and content.
Develop a strategy
After learning about your offering, target audience, market, tonality and competitors, AI can plan drip campaigns and sequences while aligning it with the relevant tonality.
It can help with content generation and repurposing, cold emailing, personalization, content generation, product description, follow-up email sequences and more.
Here’s what AI can help when developing a strategy:
- Who to target and build lists for the same
- The cold emailing formula to use
- Whether or not you should send auto follow-ups and if yes, then how to do that?
- If you should adjust the frequency or timing
- How images, subject lines, or other elements are performing
- How responses are handled
- The course of action after a call is scheduled
ChatGPT can give you advice on multiple such verticals, however, ensure that it isn’t generic.
Generate ideas and inspiration
I know that the creative block is for real!
But I am also sure that it shouldn’t impact your campaigns!
AI can help you ideate on your marketing copy, welcome sequences, content schedule, newsletter emails and much more.
Imagine how much time you’d save researching! It helps streamline efforts, by extending a helping hand with your content marketing strategy.
You can use AI to get creative for your subject lines, CTAs, pre-headers, and even entire email copies. With the right prompt, AI ensures that these elements are not clickbait and reflect exactly what the readers would expect in the email while being interesting.
Design opt-in form
Opt-in forms are a great lead-generation tool.
AI can help you create a high-converting opt-in form that is visually appealing, conversion-centric and user-friendly. With this aspect, AI can help with art, layout suggestions and of course the content that goes with it.
Furthermore, AI can help to optimize the opt-in form to grow your email list.
Optimize email design
AI has surpassed texts and moved towards creating aesthetic email designs.
Here are some of the tools that can create amazing designs for your email campaigns:
- DALL-E
- Jasper
- Photosonic
- Midjourney
- Adobe Sensei
- DreamStudio
- Galileo AI
Images can engage while also communicating complex concepts and dense information with ease. Graphics also ensure that the information is retained with the subscribers for a long time.
Test and refine
How would you know what worked and what didn’t?
As mentioned above, after creating multiple versions of subject lines, emails and more, AI tools can help you test them through A/B testing and refine them.
Improvements can be made to the language, tonality, frequency, timing, segments and more.
This will also avoid the possibility of the emails landing in the spam folder, boost customer engagement and ensure email deliverability.
You can experiment with creating urgency or contrast, asking a question, or more. If you don’t get the results you have envisioned, you can continue reiterating and refining the prompts.
Helps gain insights
AI helps with insights that help make data-driven decisions. This can be done by analyzing the latest trends, data insights, customer behavior and past campaign performance. These insights extend to creating buyer personas and researching industries, competitors and potential customers to target.
Furthermore, AI tools can help you analyze customer behavior and preferences and likewise create tailored content. Moreover, browsing past data such as buying and interaction patterns, browsing history and past purchases, can help you identify trends and patterns.
Additionally, this can help with higher click-through rates and open rates.
Considering these aspects helps you add value to your audience and position yourself as a thought leader.
Conclusion
AI is making waves and is tapping into every domain possible.
While it is creating stunning results, there are a few things you must consider!
Though AI is here to do the heavy lifting for you, you might often have to give it a human touch! You can refine it for better personalization, strategic and critical thinking.
Even though it might not give you exactly what you want right off the bat, it will still give you results to get you closer to where you want to be.
It can surely assist you with ideas and insights while helping you save your time, efforts and resources.
Time to leverage the power of AI, are you ready?
Wait, before you go, what if we say that there’s more to crafting perfect email campaigns?
Icegram Express can help you with detailed campaign reports and assist you with delivering newsletters!
Trust me, there’s a lot more waiting to be explored!