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How to Create a Split Testing (A/B Testing) Campaign in Icegram Engage

Max

Set up A/B split testing campaigns in Icegram Engage Max to test headlines, CTAs, and designs.

A/B split testing lets you compare multiple variations of a campaign to see which headline, message type, or call to action generates the highest conversion rate.

How to Set Up a Split Test

  1. Ensure Icegram Engage Max is installed and activated.
  2. In your WordPress admin, go to Icegram Engage > Campaigns and create a new campaign or edit an existing one.
  3. Click Add Variation to create an alternative version of the campaign.
  4. Modify the specific elements you want to test in the new variation (e.g., test a different headline, button color, or message type). See metrics you can split test.
  5. Click Update or Publish to launch the campaign.
  6. Icegram Engage will automatically rotate the variations to your visitors and track impressions, clicks, and conversions until a clear winner emerges.
Icegram Engage campaign editor with A/B split testing variations