Email blasts have been the preferred email marketing strategy for a long time now, however, most brands don’t prefer it recently. This is because they have been long misunderstood as spammy and annoying.
So, should you do an email blast? The answer is yes, provided you follow the right ways.
Looking for the best practices that’ll help you attain those benefits?
Read on.
What is an email blast?
Email blast is the strategy of sending a single email to an entire list, or multiple lists simultaneously. It is also called an e-blast or mass email sending.
The most common example is sending sales email sequences or newsletters to your subscribers.
An email blast involves hardly any scope for personalization or segments, so the chances of your email falling flat are very high.
Despite that, email blasts would help you reach out to a larger audience to convey your message.
Want to know more? Read on.
Why are email blasts not preferred?
Since blast email messages are sent to everyone regardless of their choice and priorities, readers often consider them useless and irrelevant.
Besides that, there are a lot more reasons for them not to be preferred.
Here’s why:
- Not personalized: All of us like an email that addresses us personally. Special or specific messages or some exclusive offer can grab the reader’s attention, which is not the case with an email blast.
- Not segmented: What if you greet Happy Independence Day on the 4th of July to your subscribers who are not American citizens, and vice versa? It won’t resonate much with them, and hence, there’s a high chance for it to be considered irrelevant.
- Not targeted: If you don’t send emails to customers based on their previous purchases or demographics, they may find it less important and not relevant to them.
- Unexpected: Emails that come randomly or are unexpected are more likely to be overlooked.
Such emails stand a higher chance of landing in the spam and hence missing the mark.
Eventually, this results in a poor senders’ reputation and erodes your audience’s trust.
While there is a space for social media, affiliate marketing and ads, the email marketing domain is still alive and promising.
Email marketing continues to offer significant conversions, and email blast is no exception, provided it is implemented perfectly.
Let’s check out more details about it in the points to follow:
Eight effective ways to do email blasts
These will refine the way you do email marketing and ensure that your next email blast will do the following:
- Get delivered
- Keep your audience engaged
- Encourage them to take action
Let’s check those out!
Choose an email blast service
An email marketing service is vital to send your email blast as it helps you create segmented lists and send out bulk emails.
But before that, you need a lead magnet to build your list.
Click here to learn about the best lead magnet ideas that will help you gain more subscribers.
But if you want a pocket-friendly solution that is easy to use and works just like an assistant, try Icegram Express for WordPress.
List building, segmentation, readymade templates, list cleanup, spam check, captcha and a lot more- Icegram Express provides them all.
Build your targeted list
Determine who you want to reach with your email blast and prepare lists or segments accordingly.
You can segment your email subscribers based on their age, gender, previous purchase, frequency, geographical location, interests, and other factors.
For example:
- A master list that consists of all your subscribers to send out newsletters.
- Black Cyber sale list containing only top spenders on your website to date.
- A list containing only subscription-cancelled customers to nudge them with a discount to re-subscribe.
Create a compelling subject line
Write a subject line that grabs the recipient’s attention and entices them to open the email.
Keep the subject short. A great idea could be to briefly list out what’s inside the email. You can add some urgency or scarcity triggers for promotional emails.
Do not put a subject that triggers an open rate but no click rate or engagement. It should stay relevant to your email content.
Design an attractive and effective email
An attractive email does not mean it should be very fancy with all the colors and elements crammed into one space. A plain text email with a minimalist design and colors works better to get the message across. Email is a message, so what you write matters. Use a clear and concise message with a call-to-action (CTA).
If you want to use an image, use it for discount campaigns or product launches.
Also, add a clear unsubscribe option so that if your subscribers wish to stop receiving your emails, they can do so.
Pro tip: Make sure your email blast complies with the CAN-SPAM Act and GDPR regulations to ensure that your emails are not marked spam.
Test for spam
Before sending the blast, test the email on different email clients and devices to ensure it doesn’t land in the spam folder.
Identify the right timing
Not everyone will open your email right when you send it.
There is a lot that has to be considered when you plan to send an email. It includes time zones, geography, times when a specific audience segment is more likely to be active and more.
According to HubSpot, the best time to send emails is early morning or late on working days. Moreover, emails sent from Wednesday to Friday can bring higher open and click rates.
Schedule email delivery
Use the power of marketing automation to send your email blast campaign immediately or schedule it for a later date.
The scheduling feature can help you maximize your email blast’s impact based on the time it will reach the recipients. Moreover, it makes the process easier for you as you can continue working on your tasks at hand while the email is sent automatically at the right time.
Track and analyze
After the email blast, you must monitor key metrics such as open rates, click-through rates, and conversions to measure campaign performance.
Other metrics include A/B testing to refine subject lines, content, frequency, and send times.
This is where analytics tools come into the picture. It helps with identifying patterns, current trends, segment audience, and optimizing future email sequences for better engagement and conversions.
Conclusion
As long as you are sending targeted, relevant messages to your list, conversions are bound to increase for your blast emails.
To do an email blast, Icegram Express is your best option – it’s simple, economical and proven to deliver results.
FAQ
What are some best practices for creating an effective CTA in email blasts?
Your CTA should be clear, action-oriented, and easy to spot. Use contrasting colors to make it stand out, keep the message short (e.g., “Shop Now” or “Get Started”), and place the CTA button in a prominent position within the email.
How often should I send email blasts for optimal results?
The frequency depends on your audience and goals. Typically, one email blast per week or bi-weekly works well for most businesses. However, too many blasts can lead to unsubscribes, so monitor engagement metrics and adjust accordingly.
How can I optimize my email blast for mobile users?
Ensure your email is mobile-responsive by using a single-column layout, large tappable buttons, and legible fonts. Compress images to reduce load times and test your emails across multiple devices before sending.