Ever felt like there aren’t enough hours in the day?
Between creating, connecting, and trying to grow an audience, Rosalba Mancuso, like so many of us, found herself stretched thin. Managing her online magazines while manually reaching out to readers was draining and left little time for what she loved most: Writing.
But her story didn’t end there. Rosalba found a way to simplify her efforts, grow her audience, and reclaim her time for the work she’s passionate about.
Curious what happened?
Who is Rosalba Mancuso?
Rosalba Mancuso – the voice behind Advicebooks.
Rosalba Mancuso is a globally working journalist and the founder of not one, but three online magazines.
Her writing spans from travel to books to global affairs.
“I launched Advicebooks in 2012. Over time, it evolved into an indie and traditional book review site that connects with a global audience, Rosalba.”
Her first platform is dedicated to thoughtful reviews of indie and traditionally published books. With a passion for honest storytelling and a sharp editorial eye, Rosalba has built a trusted space for book lovers across the globe.
Her platforms include:
- Advicebooks Book Reviews.
- Sicily On Web.
- Content marketing projects for other editorial clients.
She writes with authenticity, tells stories that connect, and attracts a loyal niche readership.
Her motto?
“If your stories matter, they deserve to reach the right audience.” And Rosalba made it happen by overcoming the struggles of juggling content creation and audience engagement.
Her journey is proof that when you simplify your process, your voice becomes louder and your impact grows.
What challenges was she facing before Icegram Express?
Like most solo creators, Rosalba didn’t have a tech team or fancy marketing stack. But she still needed a way to keep her subscribers informed and engaged.
The problem?
- She was manually creating and sending newsletters.
- She didn’t have time to promote every new article.
- She saw subscribers dropping off, and didn’t always know why.
- There was no automation, and the tools she tried were either too complex or too expensive.
“Every time I published something new, it felt like I had to do 10 extra steps just to make sure people knew about it,” Rosalba.
Her love for storytelling and connecting with readers was strong, but the process left her frustrated and exhausted.
Sound familiar?
It’s a common problem for small business owners, especially when you’re juggling multiple tasks at once.
Why did she choose Icegram Express?
What Rosalba needed was not a bulky CRM or a long learning curve.
“I think Icegram Express is an excellent solution for small online businesses that need to automatize their email campaigns but don’t have their own technical infrastructure.” – Rosalba
She needed something simple, reliable, and fast. Icegram Express offered just that.
- Creating emails became easy – she can easily pick a template and boom .
- She no longer has to worry about informing or sending emails manually – when she publishes any article.
- Her content got instant visibility — thanks to post-notification campaigns
- She saw daily new subscribers flowing in.
- More traffic = more affiliate sales
This meant Rosalba could finally do what she loves most: write.
That’s what most of us want, right?
How did Icegram Express actually help her?
Rosalba has been using Icegram Express since 2019 on her travel blog, Sicilyonweb.com, and more recently since August 2024 on her book review magazine, AdviceBooks.com. Over the years, she’s found that Icegram Express has not only simplified her email marketing but truly transformed how she runs her online businesses.
Easy Setup with Instant Results
When Rosalba first installed Icegram Express on her online magazines, she was impressed by how seamless and intuitive the process was. Without requiring advanced technical skills, she was able to quickly integrate the plugin into her websites and start leveraging its features.
What stood out to Rosalba was the prompt support provided by the Icegram Express team. They ensured that even minor concerns were addressed promptly, making the experience smooth and stress-free.
With Icegram Express in place, Rosalba was able to see results almost immediately, from improved email delivery to increased traffic on her websites. It proved to be the perfect combination of simplicity, efficiency, and effectiveness.
The Power of Automation
But it’s not just the setup that has made Rosalba love Icegram Express—it’s the automation that has freed up so much of her time. As someone who juggles multiple online platforms, the last thing Rosalba needed was to manually send newsletters every time she published new content. The fact that Icegram Express automates the entire email process has been a game-changer.
Now, when Rosalba publishes a new article or review, Icegram Express automatically sends it to her subscribers. No manual work involved. The emails are delivered to her audience, and she doesn’t have to worry about it. It allows her to focus more on creating fresh, engaging content without the constant stress of managing email campaigns.
Post-Notification Campaigns
One feature that Rosalba adores is the post-notification campaigns.
As soon as she publishes a new post on either of her sites, Icegram Express triggers an email that alerts her subscribers about the new content. It’s as if the tool works in the background while Rosalba gets to focus on her writing.
This setup doesn’t just help her stay on top of her email marketing; it boosts immediate traffic to her site, which leads to more views and ultimately conversions. The result? More subscribers, more eyes on her content, and more engagement—all with little extra effort on her part.
Rosalba believes this feature is especially valuable for small businesses or entrepreneurs who don’t have the technical infrastructure to manage complex email marketing systems. Icegram Express does all the heavy lifting, while the user gets to enjoy a smooth, hands-off experience.
The Tangible Benefits Rosalba Has Seen Since Using Icegram Express
Increased Targeted Traffic
Since automating her email campaigns, Rosalba has seen a noticeable spike in targeted traffic. Her posts reach the right audience, and because Icegram Express helps her stay consistent, she’s keeping her readers engaged. More traffic means more potential leads and, ultimately, more business opportunities.
Steady Subscriber Growth
One of the biggest wins for Rosalba is her consistent subscriber growth. She’s gained new subscribers daily, which is a clear sign that Icegram Express’ automation is doing exactly what it’s supposed to—bringing fresh leads into her pipeline without extra work on her part.
Boosted Affiliate Sales
Rosalba’s book review magazine includes affiliate marketing programs, and Icegram Express has played a key role in helping her increase affiliate sales. By keeping her audience engaged through regular updates and notifications about new content, she’s seen an uptick in sales of the affiliate products she promotes.
“The post notifications are really useful. They help increase my targeted traffic and grow affiliate sales.” – Rosalba
Additionally, she appreciated how intuitive everything was – no tech headaches, no steep learning curve.
For Rosalba, Icegram Express isn’t just a tool for email marketing; it’s a marketing partner that helps her grow her business, engage her audience, and generate more income.
But perhaps most importantly, Icegram Express has given Rosalba the one thing she was missing before: time. Time to focus on writing content, time to engage with her readers, and time to grow her business.
Why Rosalba Recommends Icegram Express
At the end of the day, Rosalba has nothing but praise for Icegram Express. Here’s what she has to say:
- For Small Businesses, It’s Perfect: “If you’re a small business or a solo entrepreneur like me, Icegram Express is exactly what you need. It takes the stress out of email marketing and lets you focus on growing your business.”
- No Complex Tech Needed: “You don’t need a tech background to use this tool. It’s easy to set up, and the support is fantastic.”
- Automated Marketing Made Simple: “What I love most about Icegram Express is that it makes email marketing feel effortless. I can sit back and watch my audience grow without doing everything manually.”
- Rosalba’s story is a perfect example of how Icegram Express can streamline your email marketing, allowing you to focus on what really matters: creating content and growing your business.
She says…
“Icegram Express is an external source that can very well replace internal technologies. Furthermore, the software also has optimal support that facilitates and strengthens every process related to your marketing goals.”
Rosalba Mancuso
Final thoughts
Rosalba didn’t just automate her emails.
She built a smoother, saner way to stay connected with her readers and turned her passion for writing into a stronger, more sustainable business.
If you’ve ever felt stuck with email, her journey proves you don’t need complexity – just the right tool.
Want a similar story for your business?
Explore…