Email marketing has been working wonders for multiple domains. Then why not an online stationery business?
Yes, you have heard that right. Email marketing for online stationery businesses is an excellent and budget-friendly marketing channel for small-scale businesses. It offers a high return on investment compared to different traditional marketing channels. And not to mention that it also eliminates the cost of printing pamphlets and advertisements.
So if you are looking for ways to communicate with your audience and increase your revenue then email marketing might be the perfect solution for you.
You can use this platform to directly reach your customers, foster better relations and create a sense of connection.
In this article, we will discuss the potential of email marketing for online stationery businesses. We’ll also talk about the ways you can start email marketing right now so don’t miss out.
First things first
To successfully reach your potential leads and convert them from viewers to buyers, you need to beat algorithms and fight with other competitors. However, email marketing cuts all of this and allows you to reach your customers directly.
For an online stationery business or let’s say any business to thrive, you need to build good relations with your customers.
Now let me ask you one question.
Which shop do you visit often and why?
There can be many reasons for you to visit a store but one of the most important reasons is the service. If you feel connected to a store and the brand in general and feel valuable there you will return to that store for certain.
An online store is the same. If you can establish a good connection and relation with the customers then the customer may turn into a recurring business.
Tailoring email marketing for online stationery business
Here are ways you can build better relationships using email marketing for online stationery business:
Welcome email
Just the way you greet the customers visiting your store, you can send a welcome email series to your new subscriber. This serves as a digital greeting and a way to introduce your customers to your online store. You can even include your brand story, information, offers, testimonials, and a lot more in the email to get them accompanied by your brand.
Promotional emails
If you have an in-store sale how would you display it to your customers? Well, you can use posters, banners and a lot more.
But if you have an online store, you can still do the same by running a promotional email campaign. In this email campaign, you can announce upcoming sales discounts and special offers on the stationery products.
New product arrival emails
New products in a physical store could be kept on a shelf that’s easy for the customers to see.
But how do you introduce new products in an online store for your visitors to see?
You can send product spotlight emails or new product arrivals emails every time you have a new product in your store. You can use the email to showcase the specific stationary item highlighting its features.
You can even use interactive media to attract the attention of the customers and motivate them to purchase.
Transactional emails
As your customers purchase from your brand, you can choose to give them a receipt that thanks them for the purchase.
You can also opt for transactional emails such as order confirmation and shipping notifications.
You can also provide a digital record of purchases and keep the customers informed about their orders with a digital voice. If they have ordered something online you can even send a tracker link so that they can track their product online.
Cart Abandonment emails
What if your customers are confused about whether to buy a product or not?
In a physical store, you can certainly approach them directly and help them to make a decision.
But how will you do it online?
Well, you can send abandoned cart email reminders to your customers to remind them about the items that they have left in their online shopping carts. To make sure that they complete their purchase you can even provide time limit discounts. Or you can even highlight the features of the product and how your customers can use it.
Product recommendations emails
As per the above examples, you can introduce new products to your customers based on their preferences or past purchases.
Likewise, you can send emails with personalized product recommendations. You can customize the product recommendations as per their preference and purchasing history.
Promotional emails
Flash sales often create a sense of urgency, thereby motivating customers to purchase soon. While in a physical store, you could use banners and posters, on a website you can use emails to promote time-limited exclusive deals and discounts.
Festive emails
Festive decorations in a physical store create a cheerful atmosphere for your customers and elevate their mood. You can create the same ambiance for your customers using seasonal and holiday-themed email designs.
You can even showcase specific stationery products for a certain occasion.
For example, back-to-school offers to be introduced when schools are going to re-open.
You can even use emails to provide educational content about your stationery products to your customers. For example, you can suggest creative ways to use a colored pen in a video.
In this way, you can not only improve the customer experience but also motivate them to buy other products. You can even send invitations for online workshops or webinars.
Re-engagement emails
If someone is your repeated customer you can offer them special rewards and incentives similar to those available in the physical store.
You can introduce your customers to the loyalty program and the offers added. It will not only target your repeat customers but also motivate other customers to shop again.
Conclusion
To conclude, we can say that email marketing for online stationery businesses holds immense potential. By implementing email marketing effectively for your business, you cannot only improve your customer relationship but can also boost sales and build better brand recognition.
By using various types of email campaigns you can also improve customer experience and improve customer retention. But to start this you will need a perfect email solution that is not only budget-friendly but also effective.
There are many tools in the market and each of them has different pros and cons. If you don’t want to go through that chaos and need a quick solution, we would recommend you try Icegram Express. It is an easy-to-use email platform that can help you to send out various campaigns easily.