Seven Email Marketing Tips to Outsell Your Competition

Outperforming your rivals might sound daunting. With the multiple markets oversaturated, success can turn out to be difficult to attain.

For any marketing to be effective – whether email or otherwise – you need to clearly describe how your product solves customers’ problems, how it does better than others, and why they need to buy it now!

Regardless of how impossible it may sound, finding a set of the perfect email marketing tips can make the path easy.

Let’s get started!

Automate for efficiency

Automation ensures timely and consistent communication while saving the time, resources, and energy taken for manual efforts.
Automation can also be used for welcome sequences, abandoned cart reminders, retrargeting emails, and re-engagement campaigns.

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Don’t push to “sell”

Do you know the golden rule of selling?

It sounds like you aren’t selling but rather solving a problem!

That’s also the best way to keep your audience hooked till the end of the email.

One email marketing tip for small businesses is to focus on building relationships with their audience rather than constantly trying to sell.

This means the need to initiate “conversations” and “stories” with your audience to engage them. Make your brand relevant to them, explain how you can solve their problem and what they’re missing out.

Your email marketing strategy be introducing your prospects to your products. Build their curiosity that compels them want to purchase.

Rather than blatantly selling, you can use reviews, testimonials, or case studies that build trust, strengthen relationship and lead to conversions in the future.

Personalize

We can’t emphasize the importance of personalization enough!

Personalization is the essence of all high-converting email marketing campaigns.

Successful email marketing involves creating targeted, personalized messages that speak to the needs and interests of individual subscribers. You can leverage customer data to tailor emails based on customer history, past purchases and engagement patterns. This can include relevant product recommendations, exclusive offers, or reminders.

For example, during the holiday season, it’s important to incorporate holiday themes and messaging into your email marketing efforts to make them more relevant and festive.

“Hi [ Recipient’s Name]” – that’s not enough. To outsell your competitors, you need to add more personalized information to your emails. Here’s what you must consider:

• A prospect who has been browsing for a specific product for a long time.
• A prospect has recently subscribed to your mailing list.
• A prospect has abandoned some products in the shopping cart.
• A product that has been purchased previously.
• Introducing cross-selling or upselling opportunities based on past patterns.
• Introducing offers and discounts.

The above factors might make your readers feel valued and will build a strong relationship with the audience.

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A conversion-focused CTA

Wondering how to write an email that easily outperforms your rivals?

Focus on crafting the perfect Call to Action (CTA).

Check out the copy, colors, brand elements, font, placement, frequency and other factors to gauge improvement areas and potential flaws.

Testing the CTAs is yet another crucial factor to create maximum possibilities for conversions.

Craft mobile-friendly emails

Did you know that 58% of Gen Z checks their emails multiple times a day?

Needless to say, they might not use laptops every time they need to check their emails! So, it is vital to craft emails considering the device they are likely to be viewed on.

FOMO for urgency

Fear of missing out (FOMO) is a powerful psychological trigger that compels action. A few ways to integrate FOMO into your emails is using exclusive deals, offering limited offers, and sending out alerts mentioning low stocks.

Copies such as ‘Only a few left’ or ‘Offer ends in 24 hours’ can compel the audiences to make speedy purchases. The best combination is compelling CTAs paired with FOM.

However, it is vital not to get swayed by false scarcity that can damage and erode trust.

Stuffing emails with multiple ideas

The “less is more” principle works in any marketing strategy, and the same goes for emails.

Stuffing the emails with everything might confuse the readers and leave them overwhelmed, thereby pushing them to find another alternative.

A best practice is to address one pain point per mail.

For example, you’re trying to sell chatbot software. Your chatbot may have several features, such as offering 24/7 chat support, automating customer support, being a digital assistant, and so on.

However, the key here is to not overwhelm your audience with multiple features all at once. Rather, talk about one problem and its solution in the email.
Further, add a dash of personalization, segmentation, and incredible CTAs, and you are all set with a winning email.

Common email marketing problems

• Making it obvious that you don’t know about the audience with no signs of personalization.
• Ignoring spam guidelines can be a pressing issue. Its important to be aware of the poor senders reputation, and usage of spam-triggering words.
• Overwhelming subscribers with endless emails. This can lead to fatigue, higher unsubscribe rates, and lower engagement.
• Confusing CTAs or weak subject lines could be yet another common email marketing problem that can lead the email to being overlooked and not being read all together.
• Poor formatting and overusing low quality images could be yet another problem with a lot of emails. Ensure a proper text-to-picture ratio to avoid triggering the spam filters and readability issues.
• Failing to identify the proper times to send emails can be yet another bottleneck which can reduce engagement and eventually conversions.
• Steer clear of inconsistent branding. Ensure that your emails have a cohesive tone,messaging and look that aligns with the brand value and image.
• Not explaining the product features and solutions in detail.

Conclusion

Email marketing might not be an easy thing to do for every brand!

However, a balance of the best practices, the perfect tool and a great team, brands can weave magic with their emails.

The above mentioned email marketing tips are simply the tip of the iceberg yet promising when implemented.

Then, why not give it a try?

Let us know in the comments below if these strategies worked for you!

FAQ

How often should I send marketing emails?
The ideal frequency depends on your audience and industry. Test different schedules, monitor engagement, and avoid overloading subscribers to prevent unsubscribes.

How can I optimize my email design for better engagement?
Use a clean layout, mobile-friendly design, concise copy, and clear CTAs to enhance readability and encourage action.

How often should I send marketing emails?
Test different frequencies based on customer behavior. A/B test weekly vs. bi-weekly sends and monitor unsubscribe rates. Seasonal trends and audience demographics also influence the ideal sending frequency.

How can I optimize my email design for better engagement?
Use a single-column, mobile-responsive design with clear CTA buttons. Ensure readability with concise copy, bullet points, and a balance between text and images. Dark mode compatibility is also essential for user experience.