Email marketing gives you the best returns – $36 for every $1 spent!
Now, imagine running an online store without it. Tough, right?
Emails help you stay connected with customers, share updates, and sell more.
In this guide, I will show you how email marketing can grow your eCommerce business and the best tools to make it work.
What is e-commerce email marketing?
Email marketing for eCommerce is one of the most effective ways to generate leads and drive traffic to your store. By using targeted email campaigns, you can capture the attention of potential customers and convert them into customers faster than ever before.
There are two types of e-commerce emails.
After a buyer completes an activity on your website, transactional emails are sent to them automatically. These emails could be purchase or shipment updates.
Promotional emails are either sales-related or educational. A sales email could be a targeted campaign designed to drive conversions, whereas an educative email could be a newsletter.
Email marketing for eCommerce is a powerful tool for generating leads and driving traffic. It helps you target potential customers with campaigns that are personalized and timely, making conversions faster and more efficient.
In eCommerce, emails are typically categorized into two types:
- Transactional Emails: Sent automatically after a buyer completes an action, such as order confirmation or shipping updates.
- Promotional Emails: Designed to drive conversions, these emails include sales offers, newsletters, and educational content.
With the right strategy, email marketing can boost customer retention, drive repeat purchases, and increase brand loyalty.
Why should businesses consider email marketing for eCommerce?
E-commerce businesses can greatly benefit from email marketing. Just look at these numbers.
- 87% of B2B and 76% of B2C businesses use email marketing to reach wider audiences.
- Email marketing can result in a 15% conversion rate on average.
- 89% of businesses use email to improve customer retention.
By leveraging email campaigns, you can promote new products, build a loyal customer base, and drive sales more efficiently than with many other channels.
Types of ecommerce emails
Welcome emails
Welcome emails greet new customers after they sign up or make their first purchase. These emails are a chance to make a great first impression. Use them to:
- Introduce your brand.
- Share special offers.
- Set expectations about the type and frequency of future emails.
Loyalty emails
Loyalty emails reward customers for their continued engagement. You can offer perks like:
- Early access to sales.
- Exclusive discounts.
- Points-based rewards for purchases.
This helps maintain long-term relationships and keeps customers coming back.
Re-engagement emails
When subscribers become inactive, re-engagement emails are essential to win them back. These emails can remind users of:
- Upcoming sales
- Abandoned cart items
- New product launches
Incorporate personalized messages and offers to rekindle interest.
Anniversary emails
Celebrate customer milestones with personalized anniversary emails. Common examples include:
- Birthday greetings.
- First-purchase anniversaries.
- Signup anniversaries.
Include special gifts, discounts, or personalized offers to create memorable experiences.
Promotional emails
Promotional emails notify customers about sales and special offers. To increase conversions:
- Make the offer clear and compelling.
- Use images and copy that helps recipients visualize the benefits.
- Include a strong call-to-action (CTA) that is easy to click.
Post-purchase emails
Post-purchase emails maintain engagement after a sale. Examples include:
- Order confirmation emails.
- Thank-you notes.
- Requests for reviews or feedback.
These emails foster trust and encourage repeat purchases.
Cart abandonment emails
Customers often abandon their carts due to reasons like unexpected shipping costs or complex checkouts. Send cart abandonment emails to:
- Remind customers about their pending items.
- Offer discounts or free shipping to entice them to complete their purchase.
Price drop emails
Notify customers when the price of a product they’re interested in drops. Use this opportunity to create urgency and drive sales by:
- Highlighting the price reduction.
- Including a clear CTA that directs users back to the product page.
Back-in-Stock emails
Inform customers when a previously sold-out item is available again. This type of email helps:
- Re-engage interested buyers.
- Strengthen the relationship by keeping them informed.
What are some effective eCommerce email marketing strategies?
Some quick eCommerce email marketing tips for your campaigns
Automate emails at key touchpoints
You can use your eCommerce email marketing strategy to send automated emails when a customer does a specific activity.
Marketing automation has the highest conversion rate among ecommerce email marketing tactics because it is so timely and relevant.
For example,
- You can configure cart abandonment emails to be sent when a visitor leaves your site without purchasing.
- You can also send an automated winback email if a customer hasn’t ordered anything in a reasonable amount of time.
Choose the right email frequency
You should find the right equilibrium between remaining fresh in their thoughts and not displaying so frequently that it becomes frustrating.
You can send out a weekly newsletter or only email your subscriber base when you run promotions or introduce fresh products.
A/B testing can assist you in making decisions depending on the responses of your recipients.
You can experiment with your emails with
- Sending feedback
- Customer stories, or
- Behind-the-scenes and so on
Create a welcome sequence
A welcome sequence should always be included in an email marketing strategy for new subscribers.
Welcome sequences usually consist of 5-7 emails.
- Begin with the giveaway or special offer and work your way up.
- Also, before you start writing, contemplate your end goal.
- Determine whether the series is purely relationship building or guiding the reader towards purchasing a product.
With a plan and purpose, the welcome sequence delivers value to the recipient.
Segment your list
The goal of segmentation is to provide your readers with more appropriate information by running targeted campaigns.
You can segment your audience based on
- Gender
- Age
- Geography
- Purchasing behavior
- Industry and so on
Plan ahead
Email marketing for eCommerce produces results when it is planned ahead of time.
When you plan out key emails ahead of time, you won’t be scrambling around each week to find something to send.
It’s a good idea to make a list of any upcoming seasonal events and promotions, as well as any product launches, so you can plan ahead of time.
Re-engage with inactive users
It is a fact that subscribers become inactive. That is why re-engagement email campaigns are so effective.
Re-engagement email writing tips
- A reason to stay in touch
- Develop a sense of FOMO
- Request them to update details
- Include a CTA
- Provide value
- Mailmunch makes it simple to integrate lead generation forms into your website.
- With advanced display rules, you can generate leads from multiple form types and exit-intent popups.
- Drip sequence and automated welcome email series are supported. You can specify the order in which your emails are sent as well as set time delays.
- There is no restriction on the number of email contacts or newsletters you can send.
- Add captcha to prevent spam.
- Maintain a fresh email list with no invalid email addresses by segmenting your email list.
- Email analytics and key metrics tracking to see how your email marketing campaign is performing.
- Comprehensive marketing suite with CRM, social media, blogs, and email marketing functionalities.
- The health tab keeps deliverability rates on track.
- Pay for the connections to whom you are marketing.
- Lead magnets
- Customer segmentation
- Drive customers with offers
- Automation
Best eCommerce email marketing software
To create an effective eCommerce email marketing campaign, you’ll need email marketing software.
Mailmunch
Mailmunch combines landing pages, signup forms, and email marketing to help you collect leads and run email campaigns from a single platform.
Highlights:
Icegram Express
Icegram Express is a cost-effective email marketing solution that allows building and maintaining the email list as well as tracking campaign KPIs.
The email marketing automation tool lets you plan the sequence ahead of time.
Highlights:
Hubspot
Hubspot provides excellent tools and reporting for your email marketing campaigns across various channels.
You can use Hubspot’s CRM to store all contact details and entice audiences via signup forms, web chat, and digital ads.
Highlights:
Conclusion
Email marketing for eCommerce is vital to gain new audiences and retain older ones.
Icegram Express is without a doubt the most effective business marketing tool. It offers creative optin display types, more email templates, and extensive features. Advanced segmentation and automation scheduling ensure high usability.
Icegram Express does not require any additional tools to provide the major email marketing functionalities.
As a result, it provides a trouble-free plugin management experience. Most notably, you only pay for the functionalities that you use.
Get started with Don’t wait—get started with Icegram Express today and unlock your eCommerce potential!
Check out Icegram Express today
FAQ
What is the most promising email marketing technique for SMBs?
As a small business, you likely have a limited budget and few resources to devote to marketing efforts.
Check this out for a detailed email marketing guide
Why is email marketing still effective?
It allows businesses to directly connect with their customers through email, which provides a quick and easy way to communicate with them.
Additionally, email marketing can be customized to fit the needs of each individual company.
This means that it can be used to target specific demographics, interests, and behaviours.
How can I prevent my emails from going to spam?
Use a reputable email service provider, avoid excessive links or images, authenticate your emails (SPF, DKIM, DMARC), and encourage subscribers to whitelist your address.