Holiday seasons are here and it’s time to make your subscribers feel special. How? By sending them heartfelt holiday emails. Emails that not only nurture your relationships but also bring smiles to your subscribers’ faces.
Now, you might wonder, “Sounds great, but how do I pull it off?” With the right steps, the process is quite simple.
Let’s dig deeper to know how to make it happen.
Crafting Memorable Holiday Emails
The holidays are a time to reconnect with family and friends. For businesses, it’s time to get in touch with your customers to nurture your relationship with them. However, if you wish to stand out, you must ditch the generic holiday greetings and sales pitches that are bound to be overlooked. Instead, write a simple, thoughtful email that strikes a chord with your customers.
Key Elements for a Memorable Holiday Email:
- Personalization: Tailor your message to each client, mentioning specific projects or shared experiences.
- Inclusivity: Use inclusive language to make the readers feel like a part of the family.
- Empathy: Acknowledge the times/seasons when your customers could be busy. Set the frequency of your emails likewise.
- Value Proposition: There must be a strong reason for you to reach out, such as end-of-year reminders or special offers.
- Gratitude: Express appreciation for your client’s business and highlight your partnership.
Also adding a personal touch, such as a handwritten note or a video message, goes a long way to make your email truly memorable.
Let us now move on to the steps for crafting the most joyous holiday emails.
Set the Tone with a Warm Holiday Greeting
Start with cheerful holiday greetings such as “Wishing you a holly, jolly Christmas” or “Cheers to a Happy New Year.” A greeting sets a warm and welcoming tone for your emails. Keep it short and sweet, preferably around two to three sentences. After the greeting, start the main message or purpose of your email.
Share some of your favorite holiday traditions. Keep things light and avoid controversial topics. Use an encouraging and inspiring call to action if appropriate. Something like “Jingle all the way to joy, Click for a merry surprise.”
Spread joy and gift smiles with your holiday email, the greatest present for your subscribers. And finally, send all emails to all subscribers in just a few clicks through Icegram Express.
You can use some exciting news about your company to spread extra cheer. Tell them about any new products or services launching soon.
Pro tip: Tease your readers with a sneak peek of your fresh software or a glimpse at the new markets you’re venturing into.
Avoid a heavy sales pitch. Instead, keep it light and let your readers know how the email is intended to offer value. Celebrate the past year’s victories, whether it’s hitting milestones, winning industry awards, or receiving stellar customer feedback. Take a moment to reflect and cheer for these achievements. But remember, be genuine and avoid bragging. Keep the tone inspiring and motivational.
Offer Exclusive Holiday Discounts and Promotions
Make this holiday season extra special for your subscribers with some awesome deals:
- 15-20% off: Yup, that’s a sweet discount on your next buy or service.
- Free shipping: Orders over $50? We got you covered with free shipping.
- BOGO 50% off: Grab one, get the second at half price on selected items.
- Free gift or bonus: Spend $100, and we’re throwing in a little extra as our way of saying thanks.
Make your subscribers feel extra special with an exclusive offer. This could be an extra 5-10% off on our 15% holiday sale. This deal is just for newsletter subscribers, so use code HOLIDAY10 at checkout for that extra savings joy. You can also include eye-catching images of your products or services in your email. Pictures help bring your message to life and capture interest.
Here’s a sample holiday template:
Subject Line: Wishing You a Season of Joy and Cheer
Dear [Subscriber’s Name],
As the year draws to a close, I want to take a moment to wish you and your loved ones a joyous holiday season. May your days be filled with laughter, love, and cherished memories.
I also want to express my sincere gratitude for your continued support and patronage. Your business means a great deal to me, and I’m excited to continue our relationship in the new year.
As a token of my appreciation, I’m offering a [special offer or discount]. Simply use the code [discount code] at checkout to redeem.
Wishing you all the best in the coming year!
Warmest regards,
[Your Name]
[Your Business Name]
Give Back with Charitable Initiatives and Donations
Make your holiday emails warmer by pledging to donate a portion of sales to a meaningful cause. If you specialize in eco-friendly products, consider supporting an organization dedicated to environmental preservation. Your subscribers will feel awesome knowing that each purchase helps make a difference.
Join Us in Doing Good
Take it a step further!
Initiate a fundraiser through platforms like GoFundMe. Inform your email and social media contacts and encourage them to contribute. Here’s the exciting part – we’ll match some of the donations. Collaborate with the chosen charity to amplify the message. Let’s not only focus on gift-giving this holiday season but also on giving back together!
Here’s another template for guidance:
Subject Line: Let’s Give Back Together This Holiday Season!
Hi [Subscriber’s Name],
As we approach the holiday season, let’s take a moment to reflect on the many blessings in our lives. This year, let’s give back together and make a difference in our community.
I’ve started a fundraiser on [GoFundMe link] to support [Charity Name]. Your generous contribution, no matter how small, can make a big impact. I’m excited to announce that we’ll be matching a portion of the donations raised. Let’s work together to make a real difference this holiday season!
Please share this campaign with your friends and family on social media. Together, we can spread the word and inspire others to give back.
Thank you for your support!
Best wishes,
[Your Name]
[Your Organization]
Express Gratitude for Your Loyal Subscribers
Your loyal customers have an important role in taking your business to new heights. So it’s important to express gratitude, especially during festive times. Tell them how important they are and genuinely appreciate their continued support and partnership. For example:
A heartfelt thanks for being an amazing subscriber! Your support is our guiding light, and we can’t express how much it means. Your loyalty shapes our special community, and we’re truly grateful for it. Cheers to more great moments together!
Here’s a sample template for the same:
Subject Line: A Heartfelt Thank You
Dear [Subscriber’s Name],
As we reflect on the past year, we’re filled with gratitude for amazing subscribers like you. Your support fuels our passion and helps us create [Your Brand Name].
You’re not just a subscriber; you’re a valued member of our community. Your loyalty means the world to us.
Here’s to many more great moments together!
Best wishes,
The [Your Brand Name] Team
Get Creative with Festive Email Designs
The holidays are a perfect time to show your subscribers some extra love. Putting in a bit of effort to create festive email designs will make your messages even more special. Here are a few ways to spread some holiday cheer through creative email layouts:
Use a Holiday-Themed Header Image
A fun header photo instantly puts readers in the holiday spirit. Consider an image of ornaments, stockings, or a Christmas tree. Animate the header with falling snow or twinkling string lights for extra cheer. Just be sure the image still allows your email subject and preview text to be clearly visible.
Include Seasonal Graphics, Icons, and Borders
Small details, like wreaths, candy canes, stockings, Christmas tree icons, and borders of holly tinsel or string lights, can add a festive touch to an email design. At the same time, make sure that these elements don’t distract from your message by keeping their usage minimal.
Change Your Font to a Decorative Holiday Style
Using a festive cursive or calligraphy font for your email header, subject line, or body text is a simple way to make your message look more seasonal. Some classic holiday font options include Edwardian Script, Lucida Calligraphy, or Mistral. Again, moderation is key – don’t make your email hard to read by using a decorative font for all of your text.
Incorporate holiday colors into your template
The classic red, green, and gold holiday color palette is perfect for creating a warm, cozy email design. You might use these colors for your header image, icons, borders, text links, or call-to-action buttons. Just keep your primary text black for maximum readability and accessibility. If you’re short on time, you can go ahead and use pre-made templates.
Send holiday-themed content your audience will love
The holidays are a perfect time to connect with your email subscribers in a more personal way. Sending heartfelt, holiday-themed content is a great way to spread some extra cheer and strengthen your relationship with readers.
Tell your subscribers about some of your favorite holiday traditions, memories, or recipes. For example, here are a few ideas that you can share:
- A story about baking Christmas cookies with family as a child.
- A recipe for your grandma’s secret eggnog or candy cane fudge.
- A photo of your family gathered around the Christmas tree.
By giving your audience a glimpse of your personal life, they feel more connected with both you and your brand.
Offer a special deal or gift
Give your subscribers an extra special gift to show your appreciation. For example, you might offer:
- A limited-time holiday sale or promotion
- A free downloadable gift like an ebook, checklist, or toolkit
- A contest or giveaway for a prize your audience would love
A thoughtful gift or deal is a great way to spread cheer and give your readers some valuable holiday content. Sending a little extra joy and appreciation to your subscribers during this season will make them feel special and strengthen your connection.
Here’s a sample template for you:
Subject Line: A Holiday Gift Just for You!
Hi [Subscriber’s Name],
As the holiday season approaches, we want to express our sincere gratitude for being a valued member of our community. To show our appreciation, we’re offering you a special gift:
[Your Gift]
[Briefly describe the gift and its value]
This is our way of saying thank you for your continued support. We hope you enjoy this gift and have a wonderful holiday season.
Best regards,
The [Your Brand Name] Team
[Claim Your Gift Now or Shop Now]
Preview what’s ahead in the new year
Holidays are an excellent time to provide subscribers with a preview of next year. Drop some hints about upcoming content, products, or events to generate excitement and build anticipation among them.
Keep things light and casual.
For example, say something like: I’ve been working behind the scenes on some new content and features. We are sure you are going to love it.
Stay tuned for more details.
This builds interest without revealing too much. Your subscribers will be eager to see what you have in store for them.
Conclusion
It’s all about personalizing your emails, showing gratitude, and getting creative. Following these tips won’t just help you connect with people during the holidays, but it’ll also build lasting customer loyalty.
The special deals, genuine thank-yous, and creative email ideas all point toward a customer-first approach. So, if you want your holiday emails to stand out and build a real connection, these suggestions seem like a solid way to go.
FAQ
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How often should I send holiday emails?
A good rule of thumb is to send one or two holiday emails during the holiday season. Avoid overwhelming your subscribers with too many messages. -
How can I make my holiday emails more visually appealing?
Use holiday-themed images, graphics, and fonts to create a festive and visually appealing email. -
How can I measure the success of my holiday email campaign?
Track key metrics such as open rates, click-through rates, and conversions to measure the success of your holiday email campaign. You can also use surveys or social media engagement to get feedback from your subscribers.
Additional resources