If you’ve ever felt like your marketing platform is doing more to slow you down than help you grow, you’re not alone.
Many marketers initially chose HubSpot due to its widespread recognition. However, as they dive deeper into their marketing needs, they often search for alternatives that offer greater simplicity, affordability, or a more tailored fit for their specific requirements. You have many good options that provide the necessary tools without extra complexity.
Let’s look at three of the best choices available in 2025.If you’ve ever felt like your marketing platform is doing more to slow you down than help you grow, you’re not alone.
Many marketers initially chose HubSpot due to its widespread recognition. However, as they dive deeper into their marketing needs, they often search for alternatives that offer greater simplicity, affordability, or a more tailored fit for their specific requirements. You have many good options that provide the necessary tools without extra complexity.
Let’s look at three of the best choices available in 2025.
Why consider Hubspot alternatives?
HubSpot is packed with features, but that’s not always good. For smaller teams and businesses, navigating so many tools can feel overwhelming. The pricing can also be a challenge, with costs that rise as you grow. Some users also find that integrations aren’t always seamless, and customer support can sometimes be slow. If any of this sounds familiar, it might be time to explore other options.
Here are reasons why you must consider other options besides HubSpot:
- HubSpot’s comprehensive plans can be expensive.
- The sheer volume of options may be unnecessary for small and medium Businesses.
- A one-size-fits-all approach doesn’t always work for every business.
- Common complaints include delayed support and clunky integrations with other tools.
- While HubSpot’s free version is limited, its premium version can turn out to be expensive.
- Its predefined workflows might not fit all business models.
- The tool also lacks some enterprise-level CRM and automation capabilities.
- Some business specific integrations are not available in HubSpot.
If any of these points hit home, exploring a HubSpot alternative could unlock a simpler, more effective way to manage your email marketing and automation.
Top 3 Hubspot alternatives for marketers in 2025
Icegram Express
Icegram Express is an affordable and feature-packed tool for small and medium businesses.
It is designed with the everyday marketer in mind, offering a powerful yet streamlined tool for email marketing and automation. It is flexible, making it a good choice for people who want to look for cost-effective options.
Key features
- Smart segmentation with visual flowcharts
Imagine being able to visually map your customer journey with a simple drag-and-drop interface. Icegram Express offers interactive segmentation that lets you tailor your campaigns based on real user behavior. - Customizable automation sequences
Set up personalized email flows that trigger based on user actions – no complex coding required. Think of it as having a virtual marketing assistant who “knows” your audience. - Intuitive integration
Whether you’re using WordPress or WooCommerce, setting up integrations is as easy as clicking a button. This means less time wrestling with setup and more time engaging with your customers.
(Source: Icegram Express)
Current pricing
- Free Plan Available: Get started at no cost.
- Premium Plans: Starting at $129 per year and $229 per year.
Check out more about Icegram Express pricing here
Why it’s a top choice
Icegram Express addresses common pain points by offering a smooth setup, intuitive design, and responsive support – ensuring you’re not bogged down by unnecessary complexity.
Its ease of use, powerful email marketing automation, and affordability make it a top choice among businesses.
It offers a simple, effective and budget-friendly way to create and send emails without technical knowledge.
Best for
- SMBs and agencies
- Ecommerce store owners
- Marketers and growth hackers
- Bloggers and content creators
- Course creators and coaches
- Freelancers
ActiveCampaign
ActiveCampaign is renowned for its robust automation capabilities. It’s the go-to choice if you need detailed customer journey mapping across multiple channels – email, SMS, and social media—all integrated into one seamless experience.
Key features
- Deep automation capabilities
Create intricate workflows that adjust in real-time based on customer behavior. For example, if a customer abandons their cart, a targeted follow-up email can automatically be triggered. - Advanced customer insights
Leverage data-driven insights to tailor your campaigns for maximum impact. ActiveCampaign’s robust analytics help you understand what’s working and what isn’t. - Seamless CRM integration
Integrate your marketing with an in-depth CRM system that ensures no lead slips through the cracks.
(Source: ActiveCampaign)
Current pricing
- Starter Plan: Starting at $15/month for up to 500 contacts.
- Plus and Professional Plans: Scale as your business grows (plus plan starts at $49/month and Pro plan for $79/month).
Check out more about ActiveCampaign pricing here.
ActiveCampaign recently introduced an AI-driven feature that tailors email content in real time based on user actions, which many marketers have found to significantly boost engagement.
Best for
- Marketers
- Enterprise marketing team
- Subscription-based and membership models
- Non-profit businesses
- Sales teams
MailChimp
Mailchimp is a favorite among beginners and small businesses because it strikes a perfect balance between ease of use and essential functionality. If you’re just starting out with email marketing, Mailchimp’s intuitive platform makes it a breeze to create, send, and analyze campaigns.
Key features
- User-Friendly Interface
Enjoy a simple drag-and-drop email builder that makes designing campaigns straightforward—no coding or email design experience required. - Flexible Templates
Choose from a wide range of customizable templates to ensure your emails look polished and professional. - Robust Reporting Tools
Track your campaigns with easy-to-read analytics that help you learn and grow as you go.
(Source: MailChimp)
Mailchimp’s “Creative Assistant” uses AI to suggest design improvements, ensuring that even beginners can produce high-quality emails that convert.
Current pricing
- Free Plan: Available for up to 500 contacts.
- Paid Plans: Essentials start at $13.07/month for 2500 contacts
Check out the Mailchimp pricing here.
Best for
- Beginners and small businesses
- Solopreneurs
- Influencers and personal brands
- Non tech-savvy entrepreneurs
How to choose the right alternative?
Choosing the best HubSpot alternative comes down to your unique business needs.
Here are some simple, user-oriented tips to help you decide:
- Define your needs
List the features you can’t live without—whether it’s robust automation, seamless integration, or deep analytics. - Budget considerations
Compare pricing plans. Look for a tool that gives you the best value without compromising on essential features. - Ease of use
If you’re not a tech expert, choose a platform with an intuitive interface and strong customer support. - Integration requirements
Ensure the tool integrates easily with your existing systems—be it your website, CRM, or e-commerce platform. - Support and community
Read user reviews and testimonials. Look for tools that consistently earn high marks for support and ease of installation.
For additional insights, check out our guide on How to Choose the Right Marketing Tool.
Conclusion
Alternatives like Icegram Express, ActiveCampaign, and Mailchimp offer compelling, user-friendly solutions that cater to a wide range of needs—from advanced automation to beginner-friendly email marketing.
Ready to experience a smarter, more affordable solution? Try Icegram Express for free today and see firsthand how it can transform your email marketing and automation efforts.
FAQs
- Which HubSpot alternative is best for small businesses?
Icegram Express is ideal, thanks to its ease of use, affordable pricing, and powerful automation features. - How does Icegram Express compare to HubSpot in pricing and features?
Icegram Express offers robust features starting at $29/month, making it a cost-effective and user-friendly choice over HubSpot. - Can I migrate my data from HubSpot to an alternative easily?
Most alternatives offer migration support, either through built-in tools, third-party integrations, or dedicated migration services. The ease of migration depends on the complexity of the platform and data. - Are these alternatives better for B2B or B2C marketing?
It depends on the platform. Some are designed for B2B lead generation and account-based marketing (ABM), while others excel in B2C engagement, personalization, and e-commerce marketing.