Hi,

One important question before we get to wastage in SEO content…

We don’t know what lies in the future.

When I started Icegram, I didn’t know we’d create multiple products.

Today we have three main products – Icegram Engage for popups and other forms of onsite engagement. Email Subscribers for email marketing. And Rainmaker for simple forms.

Since our first product was Icegram, we added other products to the same site.

But sometimes I feel our website is confusing.. The branding is not clear, three products on one site, but the site is named after one plugin… it’s not clear what we do at first glance…

I’ve struggled with this for at least four years now!

Should we split our plugin portfolio into different brands and different websites? What’d you do? Please share your recommendation by replying to this email.

I await your reply!

SEO content is hit or miss, work on the distribution as well

On average, tech companies only get more than 10 organic clicks/month from 18.98% of their content. That means 81% of the content we write is just wasted.

That’s what Alex Denning of Ellipsis Marketing (they specialize in marketing for WP businesses) told me on our call last week.

Content marketing is extremely competitive. Everyone is doing the same, hoping for the best.

We need to try something different.

One way is amplifying distribution. Taking your best content, and spreading it through different channels – repackaging it if needed.

Try these ideas:

1. List / cheatsheet distribution: Convert your blog/content/tutorial into a quick cheat sheet and submit it to checklist directories like Checkli and Checklist.com.
2. Content for students?: How can your content help learners? Figure that out and reach out to relevant educational institutions to feature your content from their blogs / course material. Two benefits – high quality backlinks and exposing your brand to the younger generation.
3. Appear on a podcast: Create an idea worth spreading and appear on relevant podcasts. Creating your own podcast is hard – and there are too many people doing it already. Which means there are plenty of opportunities for guest speakers.
4. Snackable content – may be a short video with text overlay: We discussed the rise of shorter content in an earlier newsletter. Try tools like Wave.Video, Lumen5 & distribute them on YouTube Shorts, TikTok, Reels and Google Web Stories.
5. Vertical / niche sites: Google News, Flipboard, Apple News and more are sites catering to news, you can find lots of niche-specific sites. Submit your content feed to such vertical search sites once and they will keep distributing your new content on autopilot.
6. Distribute via instructors / influencers: Reach out to a course creator in your niche and share your content through their online courses. It will drive laser-targeted traffic.
7. Team or employee advocacy can bring better public attention – social media posts or an engineering blog, this improves your brand’s authority and credibility.

Which one of these will you try next?

Link salad

🥗

A mixture of resources for an inquisitive mind.

• Octoparse – Powerful website scraping / data extraction tool for non-coders
• Data.world – Discover thousands of interesting datasets and insights
• Hunter Templates – Collection of cold email templates – get rid of that writer’s block
• Growth Supply Stack – 100s of free tools & resources for designers
• CollabstrFind and hire content influencers and industry leaders in seconds
• Did you know?AI-powered voice assistants will reach 8.4 billion units by 2024.

A writing prompt

✍

What would you do if you found a mysterious key that opens any door you wanted?

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Keep shining,