Howdy there,

Ever feel like your emails get buried in the spam folder faster than a sandcastle in a storm?

So how do you write emails that feel like perfectly brewed lattes, keeping you warm, engaged, and coming back for more. ☕️.

Hang on, I will reveal some hacks in this newsletter…

The EDM Approach

Imagine yourself as a postcard: a tiny island paradise lost in a sea of envelopes. You hold a dream vacation, but how do you stand out?

Here’s where EDM swoops in.

Email direct marketing, or EDM, is a marketing strategy that sends personalized emails to both existing and potential customers. It isn’t about generic messages. It’s about:

• Landing directly in inboxes: Reaching hungry audiences.

• Personalized paradise delivery: Sparking excitement with relevant offers.

No more getting lost in the mail!

The power of personalized emails: Anna’s story

Let’s meet Anna, a dreamer with turquoise water and swaying palm trees on her mind. She stumbles upon “Wanderlust Wendy’s” travel blog, captivated by stunning photos and captivating stories. But Anna craves more.

She subscribes to Wendy’s email list, becoming part of a special community. Wendy uses Icegram Express to send personalized emails based on Anna’s interests like.

• Insider tips: One email might reveal “Top 5 Hidden Beaches.”

• Exclusive deals: Another could showcase a limited-time trip to a secluded island paradise.

Suddenly, Anna’s not just a visitor, she’s a valued member. The emails build:

• Trust in Wendy’s expertise.

• Anticipation for exciting discoveries.

• Exclusivity as part of a special group.

When Wendy announces a dream beach sale, Anna doesn’t hesitate. She’s connected, informed, and ready to go!

That’s the magic of EDM: Building relationships, not just sales.

Time for action

Let’s put this EDM approach to practice with Icegram Express’s ESS feature:

Craft targeted, personalized email campaigns using Icegram express and never miss a chance to create an impact with Icegram Express ESS (email sending service) to:

• Effortless sending emails

• Zero technical headaches

• Guaranteed impact

Tip: Do try out ESS and use the EDM approach. Plus, do follow these tips to make sure your emails don’t land up in the spam folder.

Shout corner:

• No more manual submissions Google news removes manual submission option in favour of accessing customised features.

• Migrating your website Check out this guide for planning and executing a successful website migration.

• Did a core update hit the website? Insights from Google’s John Mueller on recovering your website’s ranking after a core algorithm update.

So, the next time you see an email that makes you stop and click, remember the little postcard transformed into a trusted friend.

That’s the power of Email Marketing with Icegram Express – creating connections, fueling dreams, and making the journey as exciting as the destination.

Catch you in the inbox,