Hi there,

In the 1996 Atlanta Olympics, Reebok spent $50 million sponsoring the US Olympic team, expecting a big return. But Nike stole the spotlight with clever guerrilla marketing.

Nike set up a hospitality center near the Olympic village, plastered over 1,000 billboards around Atlanta, and gave Michael Johnson custom gold shoes that became iconic.

This led 22% of Americans to believe Nike was the official sponsor, boosting their sales by 22%.

The lesson? A bold, creative idea can have a bigger impact than a huge budget.

Case study Spotlight

Suriya, a dedicated travel agent in Thailand, faced challenges reconnecting with past customers and effectively managing his online travel business.

But then he found Icegram Express which proved to be a game changer for him.

It empowered him to reconnect with clients, personalize welcome emails, track progress, and receive responsive support. Get inspired, read his story now!

Some inputs SEO latest news…

• Myth Busted: Google’s John Mueller clarifies that the number of outbound links doesn’t directly impact SEO.

• Next-Gen Image Format:Google now supports AVIF images in search, promising faster page loads and improved Core Web Vitals.

• AI-Powered Specialists: Gemini Gems allows users to create customized AI experts for specific tasks, including SEO.

Tools and resources to empower your writing and SEO

• SEO Minion: A free tool that checks for broken links, analyzes meta tags, and helps with on-page SEO.

• Glimpse: Turns Google Trends into a keyword research tool by adding keyword search volumes, long-tail keyword suggestions, and a topic map.

• Make My Persona: Helps create ideal buyer personas for the target readership.

As we carry the Olympic spirit forward, remember that marketing is not just about selling; it’s about building relationships, creating experiences, and leaving a lasting impression.

How will you channel the ingenuity and passion into your campaigns to elevate your brand?

Hit reply and share your thoughts!

Until then,