Hi there,

Ever wonder why January feels like a shopping frenzy? Is it because people feel more ambitious, driven, and motivated? Maybe it’s the fresh-start effect—new year, new goals, and a renewed sense of purpose.

Shoppers are inspired to invest in their goals—be it fitness, organization, or personal growth. 

It’s like an opportunity to recover from December’s splurges.

So for store owners, this is gold. By aligning your January sales with customers’ resolutions. Whether it’s offering solutions, exclusive deals, or timely campaigns, this is your moment to turn their motivation into loyalty.

The question isn’t if shoppers will buy—but if you’re ready to meet them where they are.

Tactics to make January sales irresistible

It is said that 84% of shoppers are prone to impulse buying. And this trend is at an all-time high post-Christmas. So here are some tactics on how you can make your January sales even merrier:

• Loss aversion: Using words like Limited-time offers and “only a few left” alerts triggers FOMO, making people act fast.

• Scarcity effect: Label something “exclusive” or “limited,” and it instantly feels more valuable.

• Social proof: When everyone else is buying, it feels safer—and smarter—to join in.

• Sunk cost fallacy: After investing time hunting for deals, people feel compelled to complete their purchase.

These aren’t just tricks—they’re proven behaviors you can weave into your campaigns to connect better, convert more, and keep customers coming back.

How to convert January Shoppers to repeat customers?

• Personalize the experience: Generic campaigns feel impersonal. Use data to deliver tailored recommendations and offers that feel just for them.
  Example: Send an email like, “We noticed you browsed our planner. Here’s 15% off to get started!”

• Solve real problems, not just price woes: Discounts attract attention, but solutions earn loyalty. Show how your product can simplify, save, or improve lives in measurable ways.
  Example: Highlight a case where a small business owner saved 10 hours a month with your tool—no discounts required.

• Build trust with transparency: Offer clear value propositions and use testimonials or case studies to establish credibility.
  Example:”Share testimonials like, ‘This product saved me $200 in unnecessary expenses!’ or link to a case study.”

• Tap into seasonal relevance: Campaigns tied to seasons or trends feel more timely and urgent. Align your message with what’s top-of-mind for your audience.
  Example: A fitness app could promote “New Year, New You” goals in January and “Stay Active Outdoors” in the summer.

Bonus tip: Use email sequences to nudge buyers closer to conversion.

Time to execute these strategies!

To put these strategies into action, Icegram offers tools like:

• Behavior-based personalization: Tailor your message to resonate with your audience’s needs using the Show Trigger option in Icegram Engage Pro plan.

• Segment your audiences: Use the filter option in Icegram Express to effectively manage, segment, and optimize your email subscriber lists.

• Split test before you send: Try multiple versions (variations) of a campaign to determine the one that drives better conversions using split testing.

Let’s sum it up…As you start the new year, craft campaigns that resonate with your audience, deliver real value and keep them coming back for more.

BTW if you have some hacks that help convert January shoppers to loyal customers do share.

Here’s to a thriving new year,