Hello there,

My friend once told me that he was looking for ways to get his kids interested in reading. As a dad, it’s a jungle out there with so many books to choose from.

Then, I recalled an email from Bookzoo. They’ve got these mystery boxes filled with age-appropriate books for kids. It’s like they read the parent’s mind!

I shared the tip with my friend, and guess what? His kids are now on a reading adventure, and he’s the hero of storytime.

It got me thinking about how important it is to target the right people like how Nike did.

Remember the “Just Do It” campaign.

Nike’s proactive approach helped them turn their loss to Adidas in the Olympics sponsorship battle into a win on social media and in sales.

So, what’s the takeaway?

Whether it’s choosing the perfect book or crafting a message that sticks, it’s all about knowing your audience and giving them the ‘aha’ moment they didn’t even know they needed.

Skip the Valentine bouquet, let’s hit ‘send’ today!

The day of gifting your loved ones is around the corner… Valentine’s Day is not just about love between couples; it’s about any meaningful connection.

Tips for connecting with your audience:

• Offer products and content that resonate with your niche’s unique journey.

• Keep the conversation going; listen and adapt to your audience’s evolving needs.

• Celebrate their successes as if they were your own.

The best part, is you can do all this using Icegram Express

• Send subscribers interesting content via email campaign.

• Set up timely feedback using the survey / pole feature.

• Send them a festival email wish on their main festivals by setting up an email sequence.

Some highlights to remember in SEO

For our inquisitive mind some interesting facts to look for:

• Google on indexing issues – Google is investigating indexing delays since Monday night and working on a fix.

• Google launched a new search feature called Circle to Search -New Pixel and Galaxy phones have this feature that allows users to search by circling or highlighting text or images.

Now, I want to hear from you. How does “Just Do It” resonate in your life? What’s the leap you’re gearing up to take?

Hit reply and share your story. Let’s inspire each other to take that first step toward greatness.

Until next time,