Hi there,

Ever get that “ugh, another email” feeling? You know, the one that makes you hit delete faster than you can say “unsubscribe”? Yeah, me too.

But then there’s Netflix, the email marketing masterminds who somehow manage to make me excited to see their emails in my inbox.

How do they do it? It’s not black magic, it’s behavioral marketing. And the good news is, you can totally steal their secrets to turn your own emails from snooze fest to must-read.

3 Must-Do’s in Your Next Email

• Timing is Everything: Imagine getting a “Happy Birthday!” email a week late. Awkward, right? Send emails when they’re most likely to be opened – like right after a purchase or when someone’s seeking a solution.

• Personalization That Matters: It’s 2024. Use real actions, not just names, to personalize recommendations.

• Action-Packed Emails: Craft emails that prompt action – finish a purchase, sign up for a webinar, you get the idea.

Overall, trigger-based emails are a game changer. These strategies don’t just drive conversions-they create memorable experiences that keep your customers coming back for more.

Ready to see the impact for yourself?

Ready to see some real email wizardry in action?

Check out this blog post on Icegram on how to use newsletters to actually sell products. It’s like turning your emails into little shops! 🛍️

Before you go

Let me share a recent read: “The Lean Startup” by Eric Ries.

This book is a must-read for any business owner looking to thrive in an ever-changing landscape. Here are a few key insights from this gem

• Learn Continuously: Embrace the Build-Measure-Learn feedback loop to test, learn, and adapt quickly.

• Adapt to Change: Use Minimum Viable Products (MVPs) to test your assumptions and pivot as needed based on real customer feedback.

• Validate Your Hypotheses: Focus on real customer actions rather than just their opinions to gauge what truly works.

Check out more about this book over here.

SEO news for this month

• Google Confirms Robots.txt Can’t Prevent Unauthorized Access: Google has recently confirmed that robots.txt can only control how search engines crawl your site, but it won’t keep unauthorized users out.

• Google’s New Algorithm Targets Deepfakes: Google’s fresh algorithm update aims to catch and filter out explicit deepfakes from search results. This is a big win for keeping search content safe and reliable.

• Google Expands ‘About This Image’ To More Platforms: Google’s ‘About This Image’ feature is now available on Circle to Search and Google Lens. It will provide users more context about images they encounter.

Let’s Get Chatty! 💬

Have you tried any behavioral marketing spells that worked like a charm? Or maybe you’ve got some email marketing horror stories? Spill the tea in the comments below! 👇

And if you’re hungry for more email marketing secrets, just hit reply. I’ve got a whole treasure chest full of ideas to share! 🎁

Until then,