Hi there,

I am sure you’ve observed this before – emails packed with “Limited-time offer! Buy now! 50% OFF!”

What do we do? Ignore. Delete. Unsubscribe.

But then there are those emails that just pull you in. The ones that make you nod along, feel connected and before you know it – you’re checking out the product, not because someone forced you to, but because it felt right.

That’s the magic of selling without selling. And it’s not magic at all. It’s a skill.

One that you and I can master easily.

Want to know how?

Let me share the three golden rules…🤩

Make them feel something

People don’t just make logical decisions. They also make emotional ones.

Think about it:

• You don’t just buy running shoes because of the material – you buy them because they make you feel fitter, faster and unstoppable.

• You don’t buy a new planner because of the paper quality – you buy it because it makes you feel organized, in control and ready to conquer the world.

• Moral of the story? Make your emails about how your product makes life easier, better, or more exciting.

Give before you ask

Want people to buy from you? Earn their trust first.

Instead of “Hey, check out our new tool!”

Try “Here’s how you can double your email open rates – no extra cost.”

The moment you start helping instead of selling, people start paying attention.

Be a friend, not a salesperson

No one enjoys talking to a pushy salesperson. But we all love a friend who gives us great recommendations.

So, write your emails like you’d talk to a friend.

• Use “you” more than “we.”

• Ask questions. Make it a two-way conversation.

• Be real. Skip the corporate tone.

NOW…

Here’s a Quick exercise: Read your last marketing email out loud.

• Does it sound like a human talking to another human?

• Or does it sound like a robot trying to hit a sales target?

If it’s the second one, rewrite it.

Introducing Icegram Mailer🎉

Ever sent an important email, only to have it vanish into the spam folder? Frustrating, right?

That’s because emails aren’t built for reliability. They rely on basic PHP mail, which many email providers flag as spam.

How to Fix It?

Instead of crossing your fingers now, use Icegram Mailer – it is a super simple plugin that ensures your emails actually land in inboxes.

Want to know what’s the win-win…

• No complex SMTP setup. Install and start sending.

• Real-time tracking. Know which emails were delivered and opened.

• Free to start. Send up to 200 emails at no cost.

So now, stop stressing about email delivery and start focusing on creating awesome content.

Try Icegram Mailer today and let me know how did it work for you.

Did You Know? 🤯

A simple P.S. at the end of an email can increase responses by 90%!

Why?

Because people skim. And guess what they always notice? The last thing on the page.

Try it in your next email:

• Add a P.S. that restates your main point or asks a question.

• Watch how many more people engage with you.

Reply and let me know if you’ve ever fallen for a P.S. line before.

Remember

People don’t buy when they understand. They buy when they feel understood.

Selling without selling is about earning trust, sparking curiosity, and making people feel like buying is their own decision.

By the way, have you ever bought something just because an email made you feel it was the right choice? What was it?

P.S. I am waiting for your reply.

Gutenberg-style Email Editor

It’s not the end yet.

Here’s one more surprise for you.

Say hello to our brand-new Email Editor – built with Gutenberg-style blocks, just like the WordPress editor you know and love.

Why the change?

Well, we wanted to make writing emails feel just as easy and flexible as writing a blog post. With this new editor, you can:

• Drag and drop blocks

• Visually design your emails

• Customize things your way

Whether you’re a beginner or a pro, it’s designed to feel smooth, intuitive, and fun.

Right now, it’s in early access, which means you get to try it first!

Your feedback at this stage really matters. Like, a lot. Because our team wants this to be built with you and for you.

So go ahead, try it out in your next campaign.

And most importantly, tell me how it feels.

Honest thoughts, suggestions, even rants – I am all ears. (Anything is welcome.)

Help our team shape the final version to make sure it’s something you’d love using every single time.

👉 You’ll find it under the Email Editor submenu in the Icegram Express menu.

Keep creating awesome emails,