Hi there,

Remember when you scored an early-bird ticket to your favorite band’s concert?

Or maybe you got a sneak peek at a new movie that is yet to hit theaters? 

That feeling of exclusivity, of being “in the know” – it’s pretty special, isn’t it?

Then what would you say if you could give your customers the same feeling this BFCM with early access sales? 

It’s like giving your most loyal fans a VIP pass to the year’s biggest shopping event.

Why early access is your BFCM secret weapon

• Customer love:  It’s like a virtual high-five to your loyal customers, saying, “Hey, we see you, and we appreciate your support!”
• Sales boost:  Early access creates a sense of urgency and FOMO (fear of missing out), driving those impulse buys and boosting your overall sales.
• Inventory control: Get a head start on sales and avoid those dreaded stockouts that leave customers disappointed.
• Buzz builder:  Generate excitement and word-of-mouth marketing as your VIPs share their exclusive access with friends and family.

Get BFCM-ready tools

1. Hemingway Editor: Get concise and compelling copies for the holiday season with this tool. No fluff, just crisp messages that directly speak to your customers.
2. Fireflies: Don’t miss a single BFCM strategy discussion. Use this free tool to transcribe and summarize your meetings and make sure your team stays aligned for the biggest sales event of the year.
3. AnswerThePublic: Find out what shoppers are searching for this BFCM and make content and promos that hit the mark.

Sure, everyone loves a good deal. But the most successful BFCM campaigns go beyond just slashing prices. 

They create an experience that makes customers feel valued and excited to shop with you.

So, how are you planning to make your customers feel like VIPs this year? 

Have you tried early access campaigns before, or is this something you’re excited to implement?

Hit reply and share your plan with us too!

Until then,