Hi there,

This morning, as I was sipping my desperately needed third cup of coffee, I stumbled upon something incredible.

With BFCM just around the corner, I was feeling the heat.

My plans were good, but not great. Not yet.

Then, this hidden gem of an email from last year popped up, detailing a strategy I had completely overlooked: Flash Sales during peak hours.

Why didn’t I think of that before?

Actionable steps for last-minute success:

Inspired by this revelation, I crafted a plan—a simple, yet powerful approach to make the most of the busiest shopping days of the year. Here’s what I’m doing, step-by-step:

• Tweak & test key campaigns
  Make sure your email campaign tips are in top shape. Review the messaging, ensure your offers are clear, and test everything (yes, everything!) before you go live.
• Set up flash sales for high traffic times
  Short, timed sales on popular products can create urgency. Try running a few flash sales during peak traffic hours. Tip: You can look at Putler’s HeatMap feature to understand which are your most profitable days and time slots.
• Spotlight customer reviews & testimonials
  In the final days, build trust fast by showcasing customer feedback. Whether it’s through emails, landing pages, or social posts, let new customers see the impact you’ve made for others.
• Personalize follow-ups
  Every cart abandoner and window shopper is a golden opportunity. Set up follow-up emails with personalized messages and exclusive discounts. A simple “Hey, we noticed you were eyeing this…” can make all the difference!
  
  Pro tip: Don’t go blind. Look at your data to make an informed decision. Here are some ways you can take data-driven decisions this holiday season.

Must-have plugins to ensure BFCM success

Now that you know the hacks, here are some key plugins that will help you make this prep easy, quick and more effective.

Your BFCM plugin tool-kit

NOTE: These are some plugins that we use on Icegram. If you have any other plugin favorites, do reply. I’d love to it a try!

Let’s make this BFCM season one to remember! Focus on these last-minute steps, stay proactive, and let the results roll in.

And remember—it’s not about doing everything on your checklist, but rather doing the right things to make an impact.

I can’t wait to hear about the success stories you’ll be creating. 🌟

Got any questions, or want to share your strategies? Hit reply—I’d love to hear from you!

BTW, we are gearing up for the BFCM Season and planning some cool offers for you. So stay tuned for our BFCM email!

Until then,