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“Marketing is no longer about the stuff that you make, but about the stories you tell.” |
– Seth Godin |
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Hello, |
Have you ever wondered why some emails resonate more than others? The secret lies in the power of storytelling. |
In our last newsletter, we discussed the importance of incorporating personal stories into your emails. |
The responses were overwhelming, and it's clear that many of you are eager to explore this further. |
Before we delve into the world of storytelling, let me know: |
{{ campaign.survey | type:”yes_no”, message:”Thank you for your response! Your feedback is highly appreciated.”, heading:”Will it help you to get ready, pre-written stories to use in your newsletter? You can use them as they are, or customize as needed. Would you like to get a bunch of such stories?” }} Will it help you to get ready, pre-written stories to use in your newsletter? You can use them as they are, or customize as needed. Would you like to get a bunch of such stories? |
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{{/campaign.survey}} |
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Why does storytelling work? |
Stories make you feel things. That’s why. |
And when you feel something from a story, it's easier to trust the person who's telling it. It's all about connecting with your audience and giving them a new experience. |
Ways to tell a story that people want to hear |
If you want to tell a great story that really connects with people, you've got to figure out the main message you're trying to get across. What's the big idea you want to share? Let's skip the small talk and get straight to the point.! |
1. Nail your core message: Remember Nike's "Find Your Greatness" campaign? They nailed it by focusing on everyday athletes pushing their limits. The result? An emotional bond with their audience, inspiring them to reach for their own greatness. So, before you start, pinpoint your core message and weave your story around it. |
2. Keep it focused: Coca-Cola's "Share a Coke" campaign took the world by storm. How? By personalizing bottles with popular names, they made their customers the heroes of their own Coke stories. The takeaway? Keep your message focused and deliver it exceptionally well. |
3. Quality trumps quantity: It's better to create one killer piece of content than to bombard your audience with too many topics. Keep it simple, keep it real. |
These examples demonstrate the power of storytelling in capturing attention, evoking emotions, and building strong brand connections. Remember, the key to effective storytelling is authenticity. Use real-life examples and stay true to your brand's voice and values. |
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Crafting your story: Ideas to get you started |
We all have tales to tell, don't we? In my last email, I asked you to make a list of triumphs from your own life that you can use in stories. |
Now, you might be wondering, "How do I start sharing my story?" Well, we've got you covered. Here are three ideas to help you craft your narrative swiftly and effectively: |
1. Anticipation storytelling: This is mostly used for launches where we expect users to get some excitement and urgency while reading our email. Think of it as a teaser trailer for your product, giving your audience a sneak peek into the story behind it. |
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Take a cue from Emery Wells of Frame.io. His launch email wasn't just about his new business, but his journey as a filmmaker. A personal touch can make your message pop and inspire action |
2. The power of personalization stories: If you want to get your customers emotionally invested, you gotta tell them a story about your products and services and why they matter. It's all about making that connection. |
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In Pete Paleo's email, he talks about his life in the restaurant biz and how he struggled with weight loss and eating healthy. But he found a solution with Pete's Paleo and wants to help others do the same. |
3. Origin stories: Have you ever considered sharing our brand's story with our audience? Maybe we could add a section to our newsletter that talks about our history, what we've accomplished, and where we're headed in the future. |
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You know, kind of like what Brooks Brothers does. I think it could be a cool way to connect with our audience and show them how far we've come. |
Remember, the key is to keep the content engaging, relevant, and true to our brand. We should also monitor the performance of our newsletters to understand what resonates with our audience and adjust our strategy accordingly. |
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I'm excited to see how you'll use storytelling to enhance your email marketing strategy. Feel free to reply to this email with any questions or to share your success stories. |
Until next time, |
