Looking for a comprehensive list of tools that can handle your SaaS email campaigns like a cakewalk? We’ve got it all covered in this article!
While email marketing is being used in multiple content verticals, SaaS too isn’t left behind.
Although the SaaS domain is a bit more complicated compared to other email marketing verticals, many brands are still using it to their advantage and reaping benefits as you read this
If you are all set to kickstart your SaaS email marketing campaign, you’ll surely be on the lookout for the right SaaS email marketing campaign tools.
We believe you are at the right place. Let’s check out some tools that continue to offer value, and robust features at the right price.
7 SaaS email marketing tools
Mailchimp
MailChimp is one of the best for a growing email marketing base and other free advanced features. It offers Up to 500 contacts and 1,000 sends per month (500 per day).
Features like this make up an excellent start for small or medium businesses and startups to kickstart their marketing efforts without upfront costs.
Likewise, for larger businesses that require AI-powered analytics, premium support, and unlimited segmentation then, MailChimp is the right choice.
The tool also offers a landing page builder, list segmentation, customer journey mapping, retargeting ads, and A/B testing. MailChimp also offers an extensive template library allowing users to create visually appealing emails.
MailChimp offers 3 paid plans to move beyond the free plan.
Here is what MailChimp’s pricing plan looks like:
- Free plan: $0/month (limit of 500 contacts)
- Essentials: $13/month (500 contacts)
- Standard: $20/month (500 contacts)
- Premium: $350/month (10,000 contacts)
Aweber
Aweber offers a well-rounded email marketing tool that has something for each business type. Its global payment collection and free migration further make business ongoings, workflows and processes much easier.
Along with basic email marketing features, Aweber offers landing page builders, email automation, e-commerce pages, and web push notifications. It also offers AI writing and subject writing assistance that saves hours trying to craft the right one for you.
On the payment front, the tool allows you to collect payments in 100+ countries.
The tool also offers free migrations.
Aweber also helps you design beautiful emails with the drag-and-drop builder. The tool also offers direct integration with Canva to incorporate custom visuals. Other integrations include WordPress, Shopify, and PayPal.
With all these features, Aweber turns out to be an excellent option for small businesses, solopreneurs, e-commerce store owners, content creators, and marketers.
Along with the free plan, the pricing plan includes:
- Lite: $12.50/month
- Plus: $20/month
- Unlimited: $899/month
ActiveCampaign
ActiveCampaign is designed for businesses that require more than just email marketing efforts. Be it automating sales processes, managing leads, or personalizing campaigns, ActiveCampaign offers endless features to streamline workflows and cut unnecessary frills.
The tool offers a drag-and-drop email designer along with an extensive template library. Its email marketing automation offers a multi-step automation and AI-powered automation builder.
On another vertical, it also helps with an integrated CRM tool and a lead-scoring feature. It also offers advanced segmentation and dynamic content. Its analytics and testing features offer A/B testing and comprehensive reporting. It seamlessly integrates with 900 applications including Shopify, SalesForce, Zapier and WooCommerce.
The omnichannel engagement model helps with SMS marketing and social media integrations (Facebook, Instagram and other platforms). The omni-channel engagement model also includes site tracking & chatbot.
E-commerce businesses, sales teams, and marketing professionals can benefit from the tool. The core functions of this tool are to improve customer engagement, marketing efficiency and sales conversion.
Here are the pricing plans for the tool:
- Starter: $15/month
- Plus: $49/month
- Pro: $79/month
- Enterprise: $149/month
Mailerlite
MailerLite turns out to be an excellent tool for advanced email marketers, businesses, and content creators. The core value proposition of the tool is to offer an intuitive campaign builder, automation flows, and extensive customization options.
The free plan offers Up to 1,000 subscribers and 12,000 emails per month.
The free plan also offers audience segmentation, automation features, and 15 built-in inflows.
While the tool doesn’t offer pre-made templates for its free newsletter service, it helps with building new campaigns and custom templates. You can add a countdown timer, product details, embed videos, and recent blog posts.
To add to that, the tool also offers subscriber management & segmentation, a drag-and-drop editor, a landing page and website builder, and other e-commerce integrations.
The tool would be a great fit for content creators, freelancers, bloggers, e-commerce store owners, and marketers looking for advanced automation. In a nutshell, it’s a great tool for people looking to strike the right balance between flexibility and customization.
Here are the payment plans for Mailerlite:
- Free: $0/month
- Growing business: $9/month
- Advanced plan: $18/month
Lemlist
Lemlist goes way beyond traditional email marketing by offering a multi-channel engagement approach, LinkedIn actions, phone calls, and email integrations, into a single outreach strategy.
The tool gives your business the best possibility to get open rates, CTRs, and conversion rates. It helps you to personalize the subject lines and preview text which can help build better and long-lasting relationships with your audience.
Lemlist also helps reach the audience through LinkedIn and phone calls, leading to a comprehensive engagement approach. The email sequence builder allows you to create an automated outreach sequence. It combines various sequences such as emails, LinkedIn actions, and calls with customizable triggers based on lead information and actions.
It allows managing multiple team accounts from a single dashboard, allowing you to streamline operations.
It also offers performance tracking, campaign optimization and CRM and tools integration.
Lemlist is perfectly suitable for sales & business development teams, recruiters & HR professionals, marketing agencies and other business growth departments.
Here are the pricing plans for Lemlist:
- Enterprise: Custom price
- Multichannel expert:$79/month
- Email pro: $55/month
Brevo (Sendinblue)
Brevo is an all-in-one marketing and sales solution along with a full-featured CRM. The free plan offers Up to 300 emails per day and 100,000 contacts.
Ever since its rebranding from SendinBlue, they’ve added an array of features such as full-featured CRM, centralized solutions for sales meetings, chats, and calls, and streamlined deal tracking.
It also offers templated automation flows that can improve engagement, increase traffic, grow revenue and build relationships. Brevo also supports email, SMS, WhatsApp, Web push, and Facebook Ads campaigns.
Brevo can greatly benefit small and medium businesses, e-commerce brands, sales teams and agencies. In a nutshell, Brevo’s scalability and diverse feature set make it a powerful marketing and CRM solution.
Here’s the pricing plan:
- Free: ₹0/Monthly
- Enterprise: Custom price
- Business: ₹1,210.50/Monthly
- Starter: ₹562.50/Monthly
Icegram Express
Icegram Express is a user-friendly and cost-effective email marketing tool that helps enhance your marketing efforts with WordPress and WooCommerce.
Besides being a cost-effective tool, it helps automate personalized email campaigns, drip sequences, helps, recover abandoned carts, offers blog post notifications, and opt-ins and lead magnets to name a few.
You can design subscription forms and create email campaigns without codes through drag-and-drop blocks. Its built-in spam score checking helps handle thousands of contacts and clean code.
Along with focusing on privacy, the tool also helps its users save time and costs while being a secure tool.
With powerful segmentation, it ensures that the right message reaches the right person.
Icegram Express is a beneficial tool for small or medium-sized businesses, bloggers, content creators, and e-commerce stores. Whether you are just getting started or scaling up, it helps you with the tools required to streamline your email marketing efforts while saving time, costs, efforts, and resources.
Here’s the pricing plan for Icegram Express:
- Starter: $0
- Pro: $129/yearly
- Max: $229/yearly
Know more about Icegram Express’ pricing plan here.
Conclusion
Now that you know what each option has to offer, why not try the ones that could suit your business requirements just right? Shortlist the ones that are bound to suit your requirements just well, try out the demo and give it a try!
Speaking of which, we believe that there’s a lot that Icegram Express can help you with.
Check it out with a demo!
FAQ
Are SaaS email marketing tools secure?
Yes, reputable providers use advanced security measures like encryption, secure data centers, and compliance with data protection laws to ensure customer data is secure.
Do SaaS email marketing tools support multilingual campaigns?
Many tools allow you to create and manage campaigns in multiple languages, making it easier to reach diverse audiences globally.
How do SaaS email marketing tools differ from traditional email marketing software?
SaaS email marketing tools operate entirely online, offering features like automation, real-time analytics, and integration with other platforms. Traditional software often requires local installation and may lack scalability and collaborative features.
How scalable are SaaS email marketing tools?
These tools are highly scalable, accommodating growing email lists, additional users, and advanced features as your business expands.