Gain the insights of customer journey with UTM tracking

Get the pulse of your
email marketing campaigns

Trace the source, medium, and campaigns of your links easily.

Track the success of your email campaign and take your business to new heights with UTM parameters.
Tap into the source of your traffic, conversions, and sales using reliable UTM tags.

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Monitor the user acquisitions
with accurate UTM tracking

Build a solid UTM strategy for your email campaigns and start growing
with improved intelligence. Use the UTM data to optimize campaigns and get more sales.

Get the Measurements

Precisely measure the performance of your email campaigns with UTM tracking of Express. Track which emails drive the most traffic, conversions, and engagement. Use the numbers from analytics to make way for data-driven decisions for your business.

UTM tracking

Customizable UTM Parameters

Let our email marketing plugin allow you to create customizable UTM parameters tailored to the marketing purpose of the campaigns. Define source, medium, campaign, term, and content to get detailed insights into your campaign effectiveness.

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Google Analytics

Easily integrate UTM tracking with your Google Analytics. Monitor the journey of your subscribers from email to your website and get a comprehensive view of the conversion and your marketing efforts. Use the GA4 analytics to move up the ladder with a solid action plan.

Onboarding made easy

Drive Conversions

Figure out where your clicks are coming from using UTMs. Use the Icegram Express plugin to understand your audience better with native UTM parameters. Let the UTM intel make way for better engagements and conversions for your future email campaigns.

Build trust and foster relationships
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Improved ROI

Use UTM monitoring to get a clear picture of your return on business. Work on elements that generate Return on Investment while providing appropriate reporting. Increase the profitability of your strategies by associating revenue and conversions with specific campaigns.

High conversions

Real Impact, Real Stories

Feel the Impact of Genuine Connections – authentic bonds begin here!

UTM tracking will always remain priceless. Using UTM tracking with Icegram Express is really that easy. To other entrepreneurs who wish to become proficient with precise analytics, I heartily recommend this.

Silvia Samuels, Analytics Manager

Silvia Samuels

Analytics Manager

With precise reporting and insights, we are one step ahead of the competition. I prefer Icegram Express because it supports UTM tracking, which we can simply track with Google Analytics.

Sania Elliot, Blogger

Sania Elliot

Blogger
Get started now

Maximize campaign insights
with IG Express’s UTM tracking

Turn your traffic data into actionable results. Effortlessly track and optimize your campaigns with Icegram Express’s UTM tracking.

Advanced Spam Protection

Safeguard your emails from landing in the spam folder with Icegram Express’s advanced spam protection features. Detect and eliminate potential issues to ensure your messages reach the inbox every time.

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Welcome Emails

Automate your welcome emails with Icegram Express and greet new subscribers instantly. Use our plugin to make a long-lasting first impression. Engage your email audience from the moment they join your list.

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Multiple ESPs

Easily connect with multiple Email Service Providers (ESPs) using our email marketing plugin. Expand your capabilities and enhance your email marketing efforts by integrating seamlessly with your preferred ESPs.

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Analytics and Reports

Access detailed reports and analytics with Icegram Express to track your email campaign performance. Gain insights into open rates, click-through rates, and other key metrics to refine your email strategies.

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Email Sending Service

Leverage Icegram Express’s robust email sending service for reliable and high-volume email delivery. Ensure your email marketing campaigns are sent promptly and consistently, with minimal downtime.

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Optimized Send Time

Boost your email marketing effectiveness by optimizing delivery times with Icegram Express. Use the send time optimization feature to schedule your emails at the most impactful moments for peak engagement.

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Get a clear picture of your conversions with UTM tracking

Drive performance with precision. Now, combine UTM link management with your email marketing strategy for the best results.

“Icegram Express does exactly what I needed!
Their support team was responsive and courteous in providing a solution when I had trouble with workflow. Functionality and support is as promised. I highly recommend this plugin!”

– Hogsten, Business Owner

Start for free Questions? Ask us

Frequently Asked Common Questions

We’ve answered most common questions here. Feel free to contact us if your question is not answered.

Why is UTM used?

UTM parameters are used to track the effectiveness of marketing efforts by appending unique tags to URLs. In Icegram Express, you can enable or disable the addition of UTM parameters, which will allow you to monitor the performance of your email campaigns, identify traffic sources, and determine which methods create the most engagement and conversions.

What is an example of a UTM?

Here’s an example of a UTM link: utm_source=newsletter&utm_medium=email&utm_campaign=spring_sale. This URL tag helps you track that the traffic came from a newsletter email campaign promoting a spring sale. It provides insights into how specific emails are performing.

How do I use UTM?

UTM parameters are just tags that you add to a URL; when the link is clicked, the tags are transmitted back to Google Analytics and recorded. Here’s a document that explains how to enable or disable this feature. Make sure to have the Icegram Express Max plan.