Are you feeling overwhelmed with everything you must do to manage emails?
Creating engaging newsletters and cultivating a strong subscriber base might get intimidating and complex too!
But what if your efforts were supported by a promising tool? Email marketing plugins are revolutionary tools that simplify campaign email content creation, automate repetitive processes and improve performance.
Get ready as we explore seven compelling reasons why you should use email marketing plugins to spice up your email campaigns.
Prepare to turn your email strategy from a simple email campaign to a lucrative conversion game!
Seven epic reasons to use email marketing plugins or tools
Email plugins are vital for any business, first and foremost. If we had to sum them up in a few sentences, we would say this:
Any digital business can benefit greatly from email marketing plugins. It doesn’t matter if it’s a business website attempting to increase blog traffic, or a small business aiming to attract customers.
Email plugins are great because they:
- Save a ton of time and manual effort.
- Make the newsletters appear flawless and aesthetically appealing.
- Offer quick access to all of the important KPIs or measurements.
- Helps bring in subscribers with even simple automation.
However, we’d like to share with you the top seven reasons for using email marketing tools in your business.
Experience smooth email campaigns
If you are a media blogger, software business, or e-commerce/WooCommerce vendor, you understand how crucial it is to have high-performing email marketing. Email marketing plugins let you take your campaign from basic to conversion-driven with just a few clicks.
Not only can these plugins help you complete tasks efficiently but also ensure that business operations run smoothly and the campaigns are stress-free.
For example, WordPress email marketing plugins like Icegram Express is a mighty tool that is equipped with drag-and-drop features, built-in templates and workflow automation.
Here’s an image showcasing how to set templates in the Icegram Express e-mail marketing plugin.
On top, you can bring in your email lists and choose from different layouts to create mobile-friendly campaigns. You don’t need to worry about how these emails look on devices such as tablets or computers – these plugins have it solved for you.
The bottom line is that you stay focused on creating awesome content without getting stuck in the technical aspects.
Add the personalization touch
Email personalization is critical for the success of an email campaign. The possibilities of conversions are slim if personalization is ignored.
Email marketing plugins can also work as your allies by helping you collect user demographics, interests and behavior and notify you about the same.
Now we can simply use this user information to make our newsletter more relatable or personalized for our users.
For instance, if a user loves tech gadgets, we can include exciting tech updates in their newsletters. It’s about giving them content they care about.
Let’s say, a subscriber is interested in fashion and often clicks on clothing sales. With email marketing software like Icegram Express, we can send personalized newsletters with the latest fashion trends or exclusive discounts on clothing.
Our final take is that email marketing tools are super useful to push content for increased brand loyalty and lifetime value. You must simply use them in your email campaigns.
Enhanced email delivery and analytics
The main goal for any business is that their emails reach and engage with the audience. Email deliverability and analytics are indispensable. Plugins like Icegram Express, HubSpot, and MailChimp offer better email delivery and advanced analytics.
Firstly, the plugins we choose come with advanced authentication systems. These are like VIP passes for our emails. They ensure our emails safely land in our audience’s inboxes rather than getting thrown into spam folders.
Imagine organizing a grand online store promotion – with these plugins, our promotional emails can easily reach a wider audience.
Why does this matter? Well, higher deliverability means more eyes on our emails. More eyes mean increased website traffic and that often translates to a significant boost in sales conversions.
But it doesn’t end there. With Icegram Express’s Max version, we get to monitor metrics like open rates, click-through rates, bounce rates, UTM tracking, IP tracking, spam scores and a lot more.
Working with the Icegram Express WordPress plugin is like having a personal dashboard that tells us exactly how our audience is interacting with our emails.
If, for example, we notice a high open rate for emails featuring new product launches. This insight tells us what our audience craves and we can then fine-tune our strategies accordingly. It could be that they prefer exclusive previews or early access – You can use this data to tailor future campaigns for maximum impact.
Wish to learn more about email deliverability? Know more about conversion and impression analytics
Email marketing plugins for high RoI
Imagine this: you want to streamline your e-commerce website, thus you would be looking for a cheap solution without sacrificing any useful functionality.
If you operate an online store, you may have faced this situation as well. Is there a solution to it?
We believe Icegram Express is fit to be the right solution to the problem. If you’re just getting started with email marketing, it’s free to use with an unlimited email list, contacts and messages.
Icegram Express’s paid versions are helpful if you wish to grow your WordPress business smoothly with fewer employees on board.
In any case, WordPress email plugins like Express allow you to push a customized email campaign and maximize its benefits while also saving money on additional labor costs.
With Icegram Express, the typical return on investment (ROI) can range from 10% to 325%.
Access to free and readymade templates
If you don’t wish to spend unnecessary time and effort building attractive newsletters for your clients every week, email plugins will be a saving grace for you!
Without plugins or SaaS email tools, you’d have to individually build your newsletter UI with HTML and CSS, which as you know, can be time-consuming and require a lot of effort.
Most email marketing software offers ready-made templates that not only look appealing but also contain all the elements needed to grab attention and prompt a click or purchase.
What we particularly love about email marketing plugins is their simplicity and user-friendly nature. They provide a smooth experience throughout my campaigns, making the process of managing and sending out emails a breeze.
Take Icegram Express, for example. Despite its minimalist interface, it’s loaded with awesome newsletter templates and workflow automation features.
Want to automate your email campaigns and get more efficiency?
Enhanced device compatibility
Ensuring device compatibility is crucial in this era of growing mobile and tablet users, as your business could depend on reaching as many consumers as possible and boosting sales. Let’s explore this and how email automation plugins might help in more detail.
Your audience could consist of a variety of people, some of whom are reading emails on cell phones while traveling. While there could be others who prefer tabs or desktops, your plugin must cater to the requirements of all these devices.
So, it is essential to make sure that the email text or content is viewable and readable on all devices with a smooth user experience.
This leads us to two choices. We can either create distinct templates for each device or use an email newsletter plugin. The plugin will ensure that the email newsletter is compatible across multiple devices with just a few clicks.
Content generated from Icegram Express offers cross-device compatibility and can be enjoyed by a broader audience who are using multiple devices.
Advanced workflow or email automation
We love email marketing because it allows us to automate campaigns and reach more people with less effort.
Automation is not only fast and convenient but also effective and profitable.
We can set up triggers and actions based on what our subscribers do and deliver personalized content or offers that match their interests.
Email marketing plugins are essential tools for automation. They help us track and analyze user behavior and optimize our email strategy accordingly.
They also make it easy to create and send beautiful emails at the right moment to capture attention and drive action.
If you are still looking for a solution, why not check out Icegram Express?
It has advanced automation features that will help you segment your audience, send targeted emails and increase conversions.
Below is an image showing how you can set triggered email automation using Icegram Express.
Here’s another image showing some classic examples of automated messages that are used frequently in the e-commerce business.
Express integrates with other popular plugins and platforms, so we can our data and automate our workflows without a glitch.
If you want to grow your email list and boost your sales, we believe it’s high time to check out Icegram Express.
It’s a powerful and affordable solution for email marketing automation.
Conclusion
We are a big fan of email marketing plugins and we think you should be too. Why? Because they can make your life so much easier, especially if you’re new to email marketing and email campaigns.
They can help you create beautiful newsletters, manage your subscribers, automate your campaigns and track your results.
Plugins are great for anyone who wants to grow their online presence, whether you’re a blogger, a photojournalist, an online seller, a marketer, or an entrepreneur.
Get the Icegram Express WP plugin today and see the difference it can make. Get the free WP version now for your WordPress site.
FAQ
- Q1. Are email marketing plugins customizable?
Yes, most plugins allow customization of email templates, sign-up forms, and campaigns to align with your brand’s look and message. - Q2. Do email marketing plugins support analytics?
Yes, they often include built-in analytics that tracks open rates, click-through rates, and other metrics to help you measure campaign performance. Check out Putler to check out your email marketing analytics. - Q3. How do email marketing plugins help with list building?
Email marketing plugins often come with tools like pop-ups, sign-up forms, and landing pages, making it easier to capture leads and grow your email list. - Q4. How do I choose the right email marketing plugin for my business?
Consider factors like ease of use, available features (such as automation and segmentation), integration options, pricing, and customer support when selecting a plugin for your business.