Sending emails and newsletters manually can often cause you to forget the timings or lead to delays as well.
Besides harming your business’s reputation, it can also make your brand seem inconsistent.
Besides that, the inability to track results and record data, such as active and inactive contacts, makes the manual process much more tedious.
Let’s dive deeper to learn how WooCommerce newsletter plugins, such as Icegram Express, can help you craft a monthly newsletter that’s rewarding and makes the process hassle-free.
Here are some of the many ways in which Icegram Express helps you with WooCommerce newsletters:
Email sending service and other pro features
Icegram Express helps you design and schedule newsletters targeting a group of audiences. Be it a product launch or something you want to share with the audience. Broadcast also comes in handy when you want to send a customized newsletter.
Icegram Express allows you to add forms to capture leads and sign-ups and build your email list.
You can create and send newsletters right from your WordPress dashboard. The built-in email editor allows you to:
- Choose ready-made templates or create your own.
- Personalize customer names and order details.
- Insert product links, discount codes, and images.
- Conduct previews and tests before sending.
Segmentation and personalized campaigns
Segmentation and personalization are critical for maximizing engagement and driving conversions in WooCommerce newsletters. Icegram Express makes it easy to break down your subscriber base into meaningful groups and tailor your messaging accordingly.
Here are the types of segmentation that you get with Icegram Express:
- First-time buyers vs. repeat customers.
- Segment customers by products or categories purchased.
- Geographical and language segmentation.
- Purchase frequency and Average Order Value (AOV).
- Engagement-based segmentation.
Detailed reporting and analysis
Email marketing without the right data might feel like shooting in the dark.
That’s why Icegram Express’s built-in analytics plays a pivotal role in helping WooCommerce store owners measure, understand, and improve the performance of their newsletters.
With Icegram Express, you get real-time performance metrics that go beyond vanity stats, helping you make informed decisions and iterate smarter.
Here’s what it helps with:
- Open and click rates
- Unsubscribe and bounce rates
- Link and product engagement
- Campaign history and campaign performance
- Feedback loop for optimization
Over time, this data-driven approach compounds your results, turning your newsletter from a generic broadcast into a high-performing revenue channel.
This data isn’t just helpful when it comes to measuring the growth, but also helps make continuous improvements to the campaign.
Moreover, you don’t need third-party add-ons or guesswork; the insights are right on your dashboard.
Here are the types of WooCommerce newsletters you can create with Icegram Express:
- Pre-designed templates: Icegram Express provides a library of ready-made templates for different purposes such as promotions, product launches, and seasonal sales. These templates are designed to be visually appealing and mobile-responsive.
- Drag-and-drop editor: The tool helps you customize email templates by adding images, buttons, and text blocks without needing any coding skills.
- Brand customization: You can add your company logo, brand colors, and fonts to ensure that all communication aligns with your brand identity.
- Dynamic content insertion: Helps you personalize emails with customer-specific information like name, purchased items, or recommended products based on their behavior.
Trigger specific emails
You can trigger specific emails such as:
- Welcome emails: You can automatically send a personalized email when a customer signs up or makes their first purchase.
- Post-purchase emails: You can engage with customers after they purchase by sending thank-you emails, product recommendations, or asking for reviews.
- Cart abandonment recovery emails: Automatically send reminders to customers who added products to their carts but didn’t complete the purchase.
Dynamic WooCommerce product content
The plugin helps you add live product links, pricing and availability in newsletters directly from your WooCommerce store, ensuring that all product details are accurate at the time the email is opened.
Icegram Express helps you automatically sync product images and prices in email templates to ensure customers see the latest information from your WooCommerce catalog.
Subscriber list management
Icegram Express helps you segment your email list based on customer purchase history, such as loyal customers, first-time buyers, or those who haven’t purchased in a while.
Moreover, it helps you target customers with newsletters promoting specific categories, brands, or individual products they’ve previously interacted with or purchased.
It helps you collect leads, send automated new blog post notification emails, create and send broadcasts and also manage them from a single place.
Besides newsletters, you can also create forms. You can embed sign-up forms across your website. This includes product pages, thank-you pages, and checkout, which helps you build your subscriber base. Moreover, it also supports double opt-ins for compliance, and tagging, and segmentation based on customer behavior.
This helps you build and grow a healthy email list for your newsletters.
WooCommerce coupon integration
Icegram Express helps in including unique or general discount coupons directly in your newsletters, linked to specific WooCommerce products or categories.
You can also automate emails reminding customers about the expiration of previously sent coupons, motivating them to complete a purchase before the discount expires.
Automatic scheduling
Icegram Express helps in delivering newsletters, blog notifications, drip sequences and abandoned cart recovery emails.
With the plugin’s automated features, you can design a mind-blowing layout using Composer and set delivery times, whether repeating or on a specific date.
With the autoresponder, you can also create different follow-up newsletter series. These will be automatically sent to your subscribers on your preferred date. You can also create different follow-up newsletter series automatically.
Automated upsell and cross-sell campaigns
The plugin allows you to send newsletters recommending higher-end versions of products that customers have purchased or viewed in the past. You can suggest complementary products related to a customer’s recent purchase, encouraging additional sales through targeted WooCommerce newsletters.
Interactive polls and surveys
Icegram Express offers an intuitive drag-and-drop interface that makes it easy for you to set up your campaign as you wish. You can choose from over 25 blocks, adding images, GIFs, blog posts, WooCommerce products, YouTube videos, headers, footers, polls, surveys and even HTML snippets.
You can create your unique designs with real-time previews for various devices. You can also run test sends to ensure everything is perfect before delivery.
When you are done, you can just hit the send button and Icegram Express will take care of the rest.
Spam protection
Icegram Express helps with spam protection by fighting spammers and bots with the domain blacklist feature. You also don’t need to worry about email list cleaning.
How is Icegram Express different than the rest?
Icegram Express stands out from other email marketing tools by offering deep WooCommerce integration, allowing businesses to automate personalized emails based on customer behavior and order history.
It also provides built-in features for dynamic product recommendations, abandoned cart recovery and seamless coupon integration, making it an ideal choice for WooCommerce-based stores seeking advanced yet easy-to-use email marketing solutions.
Moreover, there is no need for you to integrate the coding steps. All you have to do is simply install Icegram Express and start creating newsletters right away.
Conclusion
Icegram Express can deeply integrate with your store, automate personalized campaigns, recover abandoned carts and offer tailored product recommendations. In a nutshell, it empowers you to connect with your customers in ways that drive engagement and boost sales.
If you’re looking for a solution that combines power, simplicity and real results, Icegram Express is your ticket to creating newsletters that truly deliver.
FAQ
What types of newsletters can I send to WooCommerce customers?
- Promotional emails: Offering discounts and special deals.
- Product updates: Announcing new product launches.
- Seasonal campaigns: Holiday-specific promotions.
- Re-engagement emails: Reminding inactive customers to return to your store.
How do I ensure my newsletters don’t go to the spam folder?
- Use a professional email address.
- Avoid spammy words in the subject line (e.g., “free,” “win,” or “guarantee”).
- Ensure your emails are text-rich, with minimal images or large attachments.
- Always ask for subscriber consent and include an easy-to-find unsubscribe link.
Are WooCommerce newsletters GDPR compliant?
- Most WooCommerce email marketing plugins offer GDPR-compliant features like double opt-in forms and unsubscribe links.
- Ensure subscribers explicitly consent to receive marketing emails and can easily opt-out.
Can I use WooCommerce newsletters to recover abandoned carts?
Yes, many WooCommerce email plugins allow you to set up abandoned cart recovery emails with discounts or incentives.